Turn “Can’t” into “Can.” Negative language can give patients the impression that your staff is unwilling to meet their needs. Learn how to turn negatives into positives. Instead of saying you can’t …
Special Tip – Last Day of the Summer Book Sale
Special Tip – Last Day of the Summer Book Sale. All books, e-books, whitepapers and brochures are 25% off at the Levin Group Store. Use code TOD25 at checkout to receive your discount. Popular items …
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Advice for the Endodontist – Maintain a high profile in the community.
Advice for the Endodontist – Maintain a high profile in the community. Join local business organizations that facilitate networking and serve as forums for idea-sharing on improving the community. In …
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Re-evaluate bulk ordering.
Re-evaluate bulk ordering. Although bulk ordering can mean discounts, it locks the office into a set of purchases and may end up costing more than if the office had ordered supplies as needed. Some …
Remove “No” from all conversations with patients.
Remove “No” from all conversations with patients. Double-check to see if “No” occurs in any scripting your practice uses, and eliminate it. That word sends a negative message, in more ways than you …
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Survey patients regularly.
Survey patients regularly. Create a short survey about the total patient experience. For the best results, use a web-based survey that can be completed in the office on a laptop or tablet. If using …
Highlight the practice’s brand.
Highlight the practice’s brand. What are your practice’s competitive advantages? Are current patients (and parents) and prospective patients aware of these attributes? Communicating the practice’s …
Scripting Tip: Don’t say that a staff member “tried her best.”
Scripting Tip: Don’t say that a staff member “tried her best.” This language suggests that the individual has limitations. However, patients aren’t coming to your practice for limitations. They choose …
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Create operating manuals for business systems.
Create operating manuals for business systems. Using step-by-step system documentation, write a manual for each system explaining how to use it. This will play an important role in staff training and …
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Inspire each other by example.
Inspire each other by example. Maintaining emotional stability and projecting confidence allow everyone in your endo office to function more effectively. Whether you feel upbeat or down, your attitude …
Advice for the Marketing Coordinator – Track the number of new patient calls.
Advice for the Marketing Coordinator – Track the number of new patient calls. Referral marketing is designed to make your phone ring. Once that occurs, it is the team’s responsibility to motivate …
Advice for the Endodontist – Give your staff clear expectations.
Advice for the Endodontist – Give your staff clear expectations. To perform well, team members need to know what they are supposed to accomplish. Providing staff accurate job descriptions helps them …
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