Advice to the Treatment Coordinator – Learn from rejection. When doctors have a case rejected, they tend to feel badly and take it personally. Sales people don’t react that way. When sales people have …

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Eliminate inefficiencies. Eventually, even the best practice systems develop bottlenecks that reduce efficiency and increase stress. That’s why all systems should be replaced—not merely tweaked—every …

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Offer outside financing as a payment option. Whenever patients need to pay a significant amount out of pocket for treatment, offer to put them in touch with a reputable finance company. While there is …

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Use the right words. When it comes to treatment consultations, a poorly prepared case presentation will have limited success. To enhance the doctor and team’s verbal skills, use scripting that …

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Advice for the Endodontist – Behave like a CEO every day. As the practice leader, you can have a profound, positive effect on team members if you: Come to the office energized Greet team members …

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Advice for the Endodontist – Make business education a priority. The Great Recession and its aftermath have ushered in a host of permanent changes that have forever altered the dental profession. In …

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  Think of all patient interactions as customer service opportunities. The reputation of your endo practice is based not only on the quality of clinical care provided but also on how well you …

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  Look at the practice from your patients’ viewpoint. Team members should both read over scripts and “act them out” or role-play. This training process reinforces important practice information. …

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Advice for the Marketing Coordinator – Start working on next year’s marketing calendar now. Review the effectiveness of this year’s marketing strategies so far. Keep the strategies that have generated …

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Avoid negativity. Positive people inspire others to act in a positive manner. If the doctor or team members have a tendency to be negative, then others may follow that example, which usually leads to …

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Advice for the Endodontist – Thank patients who make referrals. Anyone who refers should receive a personal thank-you call from the doctor. The practice should also send an email to referrers …

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Do you know your endo practice’s brand? Branding can play a key role in your practice’s success. The brand should be based on your practice philosophy and greatest strengths. Keep it in mind whenever …

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