Follow up with all patients who don’t say, “Yes.” In the new dental economy, patients are taking longer to accept treatment. Unless there is a definite “No” during the consult, give patients a second …

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Advice for the Marketing Coordinator – Identify new marketing opportunities for your practice. What strategies has the practice used successfully in the last few years? Which ones need to be replaced? …

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Advice for the Endodontist – Create a practice vision. Where do you see the practice in three years? Do you want to have an office that generates $1 million, $1.25 million or more? Do you want to work …

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Set a good example for your co-workers. In any work environment, having a positive attitude matters, but it takes on even more importance in the smaller confines of an endo practice. If you come to …

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Evaluate your facility from a patient perspective. Your office is a reflection of the care you provide. If the front desk area is dusty or if the reception area is dark and dingy, your patients will …

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Enforce scheduling policies. When patients call to cancel at the last minute, use a script to suggest that they rethink cancelling the appointment. Let callers know that the time has been reserved for …

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Scripting Tip: Don’t say “You’ll have to ask someone else” to patients. You may not know the answers to patients’ questions, but take responsibility for getting the answers they need. Rather than …

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Advice for the Endodontist – Decrease your overhead. Reducing overhead by a few percentage points can make a huge difference in practice profitability. For example, a practice grossing $800,000 in …

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Don’t let personal problems show at the office. Everyone has a bad day occasionally, but that’s no reason others should suffer. If personal issues are stressing you, behave professionally. Be cheerful …

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Advice for the Marketing Coordinator – Customize your marketing strategies. Target marketing strategies based on the level of referrals you receive from each practice. Top referring doctors and their …

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Provide thoughtful “creature comforts” for your patients. Your patients will feel like welcome guests if you have nice extras in your reception area. Offer bottled water and other beverages. Have …

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Keep your performance targets in mind. All staff members can contribute to the success of the practice by knowing and tracking targets that relate to their jobs. From the finance manager collecting …

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