Advice for the Marketing Coordinator (MC) – Know your responsibilities. The role of the MC actually encompasses several jobs, all of which bring a great deal of value to the practice. The main …

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Advice for the Front Desk Team – Improve telephone skills through scripting. Even in the age of the internet, the telephone is still the practice’s main lifeline for new patients. When prospective …

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Advice for the Endodontist – Good leaders know what not to do. Good leaders learn to work through their teams—not around them. The most successful doctors figure out how to delegate responsibilities …

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Perform procedural time studies at your endo practice. Surprisingly, many practices have misconceptions about how long it takes endodontists and clinical team members to perform procedures. This can …

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Realize patients want more value today than ever before. Patients want the best value every time they spend their money. They have been conditioned by retailers to seek deals based on either lower …

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Turn “Can’t” into “Can.” Negative language can give patients the impression that your staff is unwilling to meet their needs. Learn how to turn negatives into positives. Instead of saying you can’t …

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Special Tip – Last Day of the Summer Book Sale. All books, e-books, whitepapers and brochures are 25% off at the Levin Group Store. Use code TOD25 at checkout to receive your discount. Popular items …

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Advice for the Endodontist – Maintain a high profile in the community. Join local business organizations that facilitate networking and serve as forums for idea-sharing on improving the community. In …

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Re-evaluate bulk ordering. Although bulk ordering can mean discounts, it locks the office into a set of purchases and may end up costing more than if the office had ordered supplies as needed. Some …

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Remove “No” from all conversations with patients. Double-check to see if “No” occurs in any scripting your practice uses, and eliminate it. That word sends a negative message, in more ways than you …

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Survey patients regularly. Create a short survey about the total patient experience. For the best results, use a web-based survey that can be completed in the office on a laptop or tablet. If using …

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Highlight the practice’s brand. What are your practice’s competitive advantages? Are current patients (and parents) and prospective patients aware of these attributes? Communicating the practice’s …

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