Track case acceptance rates. Endo practices need to monitor treatment case acceptance rates to determine how the practice can improve. Track the number of patients who accept root canal therapy and, …
Advice for the Endodontist – Consistently share information.
Advice for the Endodontist – Consistently share information. Some doctors fail to communicate regularly with their team about the practice’s vision, daily targets and yearly goals. Keeping team …
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Do the little extras.
Do the little extras. For example, if you see a piece of trash on the floor in the reception area, don’t ignore it. Pick it up and throw it away. While that specific activity may not be in your job …
Advice for the Marketing Coordinator – Use targets to improve marketing performance.
Advice for the Marketing Coordinator – Use targets to improve marketing performance. Rather than saying you want to get more doctor referrals, use a specific target such as generating 15% more …
Scripting Tip – Avoid making “policy” statements to patients.
Scripting Tip – Avoid making “policy” statements to patients. Sentences that begin with “Our policy is…” give the impression that the practice has inflexible rules that must be obeyed. Patients will …
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Put your practice under the microscope.
Put your practice under the microscope. Every six months, your team should do an office walk-through with a checklist. It’s easy to overlook chips in the paint, snags in the carpet, or cracks in the …
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Advice for the Endodontist – Continue to hone your leadership skills.
Advice for the Endodontist – Continue to hone your leadership skills. Efficiency, productivity and communication are all reflections of your ability as a leader. A mismanaged practice is a stressful …
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Advice for Staff – Share your insights.
Advice for Staff – Share your insights. As a team member, you have a unique point of view when it comes to practice operations. In your area of responsibility, you know what’s working and what isn’t… …
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Find out who sent new patients to your practice.
Find out who sent new patients to your practice. The front desk coordinator should always ask who referred a patient to your practice… and document it. She should then report it to the marketing …
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Maintain excellent interoffice communication.
Maintain excellent interoffice communication. Patients referred for interdisciplinary care must get the sense that both offices are attentive to their needs and fully informed about what’s happening. …
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Advice for the Marketing Coordinator – Create a multi-strategy marketing plan.
Advice for the Marketing Coordinator – Create a multi-strategy marketing plan. To be effective, a marketing program for your practice should include at least 15 distinct, ongoing strategies. Include a …
Embrace change.
Embrace change. Dentistry is constantly evolving. So should your skills. Team members should receive yearly training in the appropriate areas, including clinical, administrative and practice …
