Do you know your endo practice’s brand? Branding can play a key role in your practice’s success. The brand should be based on your practice philosophy and greatest strengths. Keep it in mind whenever …

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Advice for the Front Desk Coordinator – Ask “the question” during checkout. When patients return from the clinical area, always ask “How was your visit today?” If patients mention anything less than a …

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Find reasons to compliment all endo patients. Compliments not only make patients feel good, but they also demonstrate that you’re paying attention to them personally. They will feel more relaxed, have …

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Pay attention to overhead. Overhead is necessary for running an endo office, but unnecessary expenses can hurt the practice’s financial health. To operate successfully, the practice must effectively …

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Advice for the Endodontist – Delegate responsibilities. As the practice’s primary producer, you can raise production dramatically by delegating virtually all non-clinical responsibilities to staff …

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Follow up personally with endo patients after treatment. Show patients how much you care about them. The evening after treatment, someone… preferably the endodontist… should call them at home to ask …

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Make systems evaluation a team effort. All staff members should be on the lookout every day for problems with the management systems they use. Make notes about bottlenecks and inefficiencies, then …

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Use the morning meeting to plan ahead. It’s always best for the team to know what kind of day they are about to have. What happens if a patient cancels? Is there someone the office can contact to fill …

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Scripting Tip: Avoid saying, “Do you have any questions?” That question may sound harmless, but it can send the wrong message to patients. Some will think you’re in a hurry to wrap up the conversation …

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Advice for the Endodontist – Provide continual and relevant training. In today’s ever-changing field of dentistry, team members need to update their skills annually. Just as endodontists are required …

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Define your endo team commitment. Based on the endodontist’s vision and goals, your practice should spell out its primary commitment, for example: We are committed to meeting the highest standards of …

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Conduct surveys once or twice a year. Surveys of patients should include 5–10 questions and take only a few minutes to complete either in the office or online. By listening to your patients, the …

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