Use the right words. When it comes to treatment consultations, a poorly prepared case presentation will have limited success. To enhance the doctor and team’s verbal skills, use scripting that …
Advice for the Endodontist – Behave like a CEO every day.
Advice for the Endodontist – Behave like a CEO every day. As the practice leader, you can have a profound, positive effect on team members if you: Come to the office energized Greet team members …
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Advice for the Endodontist – Make business education a priority.
Advice for the Endodontist – Make business education a priority. The Great Recession and its aftermath have ushered in a host of permanent changes that have forever altered the dental profession. In …
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Think of all patient interactions as customer service opportunities.
Think of all patient interactions as customer service opportunities. The reputation of your endo practice is based not only on the quality of clinical care provided but also on how well you …
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Look at the practice from your patients’ viewpoint.
Look at the practice from your patients’ viewpoint. Team members should both read over scripts and “act them out” or role-play. This training process reinforces important practice information. …
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Advice for the Marketing Coordinator – Start working on next year’s marketing calendar now.
Advice for the Marketing Coordinator – Start working on next year’s marketing calendar now. Review the effectiveness of this year’s marketing strategies so far. Keep the strategies that have generated …
Avoid negativity.
Avoid negativity. Positive people inspire others to act in a positive manner. If the doctor or team members have a tendency to be negative, then others may follow that example, which usually leads to …
Advice for the Endodontist – Thank patients who make referrals.
Advice for the Endodontist – Thank patients who make referrals. Anyone who refers should receive a personal thank-you call from the doctor. The practice should also send an email to referrers …
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Do you know your endo practice’s brand?
Do you know your endo practice’s brand? Branding can play a key role in your practice’s success. The brand should be based on your practice philosophy and greatest strengths. Keep it in mind whenever …
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Advice for the Front Desk Coordinator – Ask “the question” during checkout.
Advice for the Front Desk Coordinator – Ask “the question” during checkout. When patients return from the clinical area, always ask “How was your visit today?” If patients mention anything less than a …
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Find reasons to compliment all endo patients.
Find reasons to compliment all endo patients. Compliments not only make patients feel good, but they also demonstrate that you’re paying attention to them personally. They will feel more relaxed, have …
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Pay attention to overhead.
Pay attention to overhead. Overhead is necessary for running an endo office, but unnecessary expenses can hurt the practice’s financial health. To operate successfully, the practice must effectively …
