Don’t let personal problems show at the office. Everyone has a bad day occasionally, but that’s no reason others should suffer. If personal issues are stressing you, behave professionally. Be cheerful …

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Advice for the Marketing Coordinator – Customize your marketing strategies. Target marketing strategies based on the level of referrals you receive from each practice. Top referring doctors and their …

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Provide thoughtful “creature comforts” for your patients. Your patients will feel like welcome guests if you have nice extras in your reception area. Offer bottled water and other beverages. Have …

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Keep your performance targets in mind. All staff members can contribute to the success of the practice by knowing and tracking targets that relate to their jobs. From the finance manager collecting …

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Advice for the Endodontist – Motivate staff every day. Whether you realize it or not, staff members take their cues from you. You owe it to them and the practice to motivate the team to do …

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Participate in meetings. Your opinion matters. Some people have a tendency to sit back in group settings and let others do the talking. Remember, you’re part of the practice too, and you can bring a …

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Advice for the Front Desk Team – Don’t procrastinate on overdue accounts. The longer you wait for overdue payments, the less likely you are to collect. Contact patients who owe money to the practice …

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Help patients when they seem stressed. Whatever your role in the practice, you’re in a position to help patients who are feeling anxious. Chat with them about the weather, sports, a movie you just …

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Track case acceptance rates. Endo practices need to monitor treatment case acceptance rates to determine how the practice can improve. Track the number of patients who accept root canal therapy and, …

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Advice for the Endodontist – Consistently share information. Some doctors fail to communicate regularly with their team about the practice’s vision, daily targets and yearly goals. Keeping team …

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Do the little extras. For example, if you see a piece of trash on the floor in the reception area, don’t ignore it. Pick it up and throw it away. While that specific activity may not be in your job …

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Advice for the Marketing Coordinator – Use targets to improve marketing performance. Rather than saying you want to get more doctor referrals, use a specific target such as generating 15% more …

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