Advice for the Marketing Coordinator – Reach out to new dentists and their teams. New dentists represent an excellent opportunity to build your referral base. Use web searches, community newspapers …
Use “active listening” with patients.
Use “active listening” with patients. Demonstrate that you understand and respect what patients are saying by listening for their key points and repeating them in your own words in a questioning tone …
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Before buying new technology, check the reviews.
Before buying new technology, check the reviews. When you need to purchase new equipment or software for the practice, don’t rely solely on the manufacturer’s marketing materials. They will …
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When you make improvements suggested by patients, give them credit.
When you make improvements suggested by patients, give them credit. If you’re making changes based on patient feedback, let patients know that you’re responding to—and appreciate—their suggestions. …
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Advice for the Marketing Coordinator – Segment referring dentists.
Advice for the Marketing Coordinator – Segment referring dentists. Categorize referring dentists into four groups, based on the number of referrals: A doctors are the top third of referrers – …
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Advice for the Endodontist – Educate patients about implants.
Advice for the Endodontist – Educate patients about implants. When patients’ teeth can’t be saved with root canal therapy, explain the many benefits of implants by providing brochures, fact sheets …
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It’s not just what you say, but how you say it.
It’s not just what you say, but how you say it. With a few simple changes, anyone can improve communication. Start by paying attention to the words you use—they have tremendous impact on endo …
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Learn to be more empathetic.
Learn to be more empathetic. After seeing many patients, day after day, you may sometimes have difficulty showing true concern for any problems they may have. Whether it’s about an oral health issue …
Advice for Staff Members – Speak up in meetings.
Advice for Staff Members – Speak up in meetings. Your opinion matters. Some people have a tendency to sit back in group settings and let others do the talking. Remember, you’re part of the practice, …
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When discussing treatment with patients who aren’t responding, ask questions to help them get started.
When discussing treatment with patients who aren’t responding, ask questions to help them get started. Some patients are reluctant to ask questions or express concerns. When working with patients like …
Welcome everyone to your office warmly.
Welcome everyone to your office warmly. Your patients will appreciate it when your front desk team and other staff members greet them as if they were friends or family rather than merely customers to …
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Emergency appointments should emphasize customer service.
Emergency appointments should emphasize customer service. Suppose a patient in mild discomfort calls at 10 a.m. but the practice doesn’t have an opening until noon. If the patient is allowed to come …
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