Ask for testimonials. Encourage patients to send emails and letters to your office with their feedback and to post comments on social media and review sites. Positive statements from patients build …
Don’t overdo control of overhead.
Don’t overdo control of overhead. Any successful businessperson will tell you, “You have to spend money to make money.” To thrive in the new dental economy, an endo practice must invest in attractive …
Advice for the Endodontist – Make business learning a priority.
Advice for the Endodontist – Make business learning a priority. As a doctor, you continually learn and sharpen your clinical skills so that you can always provide the best possible care for patients. …
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Use systems to make your day easier.
Use systems to make your day easier. A busy day can create chaos and stress, and inadequate systems contribute to the problem. Implementing documented, step-by-step systems protects you and fellow …
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Advice for the Practice Owner – Rely on experts.
Advice for the Practice Owner – Rely on experts. Some of the most important decisions you’ll make call for expertise that only other professionals can provide. Seek the advice of an accountant, …
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Make meetings more productive.
Make meetings more productive. Open debate is critical in office meetings. The practice should be a receptive environment where everyone is encouraged to speak up and voice honest opinions. No one …
Scripting Advice – Start by identifying the goal of the script.
Scripting Advice – Start by identifying the goal of the script. Is it communication, education, case acceptance or cooperation? With the goal in mind, write an opening sentence that describes what …
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Advice for the Endodontist – To make non-clinical decisions, ask a “golden question.”
Advice for the Endodontist – To make non-clinical decisions, ask a “golden question.” When making a choice that may change how your practice operates, ask yourself how it will affect your profit at …
Advice for the Scheduling Coordinator – Make sure patients know how to get to your endo practice.
Advice for the Scheduling Coordinator – Make sure patients know how to get to your endo practice. Many patients can now use their cell phones, GPS or online map sites to locate your office, but don’t …
Advice for the Endodontist – Create a business culture.
Advice for the Endodontist – Create a business culture. Your practice is a business. Communicate this concept to your team. Help them understand that your goal as a practice is to not only provide …
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Learn from dissatisfied patients – Don’t take criticism personally.
Learn from dissatisfied patients – Don’t take criticism personally. Don’t interpret a negative comment about the practice as a comment about you personally. By being too thin-skinned, you’ll lose a …
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Advice for the Marketing Coordinator – Don’t ignore non-referring offices.
Advice for the Marketing Coordinator – Don’t ignore non-referring offices. These practices could eventually become referring offices with the right kind of outreach. Referral relationships change over …
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