Learn how to distract patients with small talk. Many patients become fearful or anxious about seeing the endodontist. Be prepared to talk about anything but treatment, keeping patients’ minds off …

Continue Reading about Learn how to distract patients with small talk. →

Advice for the Marketing Coordinator – Set marketing targets for the new year. Measurable targets help drive performance. If the target is to increase referrals 15% annually, you must also set weekly …

Continue Reading about Advice for the Marketing Coordinator – Set marketing targets for the new year. →

To avoid seeming negative, think about something positive. It’s only human to have bad days, moodiness or doubts. However, you need to insulate patients from such negativity. Try this: just before …

Continue Reading about To avoid seeming negative, think about something positive. →

Advice for the Front Desk Coordinator – Write down patients’ personal details. Document what you learn about new patients during their first phone call to the practice. At the morning meeting on the …

Continue Reading about Advice for the Front Desk Coordinator – Write down patients’ personal details. →

Recognize the need for assessment. Just as you examine your patients before treatment, your practice should be examined periodically. Don’t try to do it yourself. The business analysis of a practice …

Continue Reading about Recognize the need for assessment. →

Get the best price on anything the practice buys. There may have been a time when you didn’t have to worry about controlling expenses, but those days are gone for most practices. Get in the habit of …

Continue Reading about Get the best price on anything the practice buys. →

Change décor to change perceptions. The image and appearance of your practice influences your level of patient satisfaction. To change patient impressions of the practice, upgrade the office’s image. …

Continue Reading about Change décor to change perceptions. →

Advice for the Marketing Coordinator – Maintain enthusiasm. In your position, you are often the public face of your practice. A pleasant demeanor and an enthusiastic manner help build strong …

Continue Reading about Advice for the Marketing Coordinator – Maintain enthusiasm. →

Create better interoffice communication. Any patient who is referred for interdisciplinary care should trigger a conversation between the two offices. All too often, written communication goes unread …

Continue Reading about Create better interoffice communication. →

Check Key Production Indicators (KPIs) weekly. To track performance, doctors should use 12–15 KPIs, including: Production Collections Overhead Referrals Profitability Once you determine …

Continue Reading about Check Key Production Indicators (KPIs) weekly. →

Maintain a lively practice atmosphere. Professionalism and attentive care don’t preclude pleasant human interaction around and with patients. As long as it doesn’t interfere with the quality of …

Continue Reading about Maintain a lively practice atmosphere. →

Use “habit triggers” to bring out your winning personality. A habit trigger is a simple sentence you repeat to yourself to reinforce a positive attitude before meeting patients. You might say, “I’m …

Continue Reading about Use “habit triggers” to bring out your winning personality. →