Monitor marketing results regularly. Your endo practice needs to know how effective its marketing efforts are. At least once a month, tabulate and compare the following with targets the practice has …

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Advice for the Endodontist – Have a sense of humor. No matter how well-run, all practices have their share of tough days. Things go wrong. Team members call in sick. Procedures take longer than …

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Dress professionally. It’s important that patients believe that your practice meets the highest professional standards, and the right wardrobe will help create that impression. By maintaining a …

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Be as specific as possible when speaking with patients. Avoid statements, like “Come in around 2:00.” In patients’ minds, this means that you have given them permission to show up sometime before or …

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Advice for the Marketing Coordinator – Keep marketing efforts consistent. The most effective marketing programs for endo practices are consistent throughout the year and from one year to the next. …

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Don’t let morning meetings turn into something else. Daily Business Meetings™ set the tone for the day. Unless well-structured, they can turn into a 10-minute discussion of what was on TV last night. …

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Advice for the Endodontist – Surprise your team. When was the last time you sent your staff flowers for a particularly challenging or successful day? Have you taken them out to dinner lately? Have you …

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Review your endo practice’s insurance participation. With the insurance picture in a constant state of flux, it makes sense for you to periodically look at how it’s affecting your practice and whether …

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Calculate the return on investment (ROI) for marketing activities. As with all business expenses, your marketing budget should be judged on the results it achieves. Set specific performance targets …

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Get up to speed with new technology. Wherever your practice is going, technology will play a role. Every new technology has a learning curve. Learn as much as you can, as fast as you can. Once …

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Initiate training with scripts. The best way to learn scripting is to practice using it… beginning with role-playing. In special or monthly staff meetings, some team members play the role of patients …

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Advice for the Endodontist – Have a disaster plan in place. You may never encounter disaster in your practice. However, you should be prepared for it. To minimize the impact of a disaster, a recovery …

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