Advice for the Front Desk Coordinator – Write down patients’ personal details. Document what you learn about new patients during their first phone call to the practice. At the morning meeting on the …
Advice for the Marketing Coordinator – Set marketing targets for the new year.
Advice for the Marketing Coordinator – Set marketing targets for the new year. Measurable targets help drive performance. If the target is to increase patient referrals 15% annually, you must also set …
Use extra cash to reduce debt.
Use extra cash to reduce debt. If the practice’s cash reserves stay consistently higher than necessary, put some of that money to work. By applying a portion of it to practice debt, you will not only …
Eliminate the #1 cause of stress in your practice—an unorganized schedule.
Eliminate the #1 cause of stress in your practice—an unorganized schedule. Scheduling isn't simply filling in every available line in the schedule. Instead, it is determining how to efficiently use …
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Advice for the Marketing Coordinator – Start the new year with a 12-month marketing calendar.
Advice for the Marketing Coordinator – Start the new year with a 12-month marketing calendar. Based on this year’s results, identify marketing strategies worth continuing in 2019. Add new ideas to …
Treat patients like celebrities.
Treat patients like celebrities. To ensure that you provide an excellent customer experience for every patient you interact with, imagine you’re working with “stars” all day long. However you’d treat …
Seek continual training.
Seek continual training. The demands faced by dental practices are constantly changing… and the only way to keep up is with ongoing training. Staff members should receive training every year in …
Welcome change.
Welcome change. As the business of dentistry continues to evolve, practices are looking for ways to make improvements in both clinical and administrative areas. Rather than clinging to the way things …
Promote cosmetic dentistry.
Promote cosmetic dentistry. Doctors and hygienists should mention cosmetic services to patients, using brochures and visual aids to create interest. Internal marketing activities—special promotions, …
Advice for the Dentist – Motivate staff every day.
Advice for the Dentist – Motivate staff every day. Whether you realize it or not, staff members take their cues from you. You owe it to them and the practice to motivate the team to do exceptionally …
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Gather referral information from new patients.
Gather referral information from new patients. When new patients contact the practice, find out who referred them and include this information in the patients’ records. To start building a strong …
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For greater efficiency, make all treatment areas the same.
For greater efficiency, make all treatment areas the same. Uniquely designed rooms may be desirable in other settings but not a dental practice. Time studies by Levin Group indicate that dental …
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