Evaluate new products thoroughly. The dentist and appropriate team members should be involved in judging whether new products will benefit the practice and its patients. Determine if a product will …
Advice for the Dentist – Don’t take your team for granted.
Advice for the Dentist – Don’t take your team for granted. Your staff is a key component of your success. Provide team members the leadership, training and motivation they need, and your office will …
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Re-evaluate bulk ordering.
Re-evaluate bulk ordering. Although bulk ordering can mean discounts, it locks the office into a set of purchases and may end up costing more than if the office had ordered supplies as needed. Some …
Emphasize benefits during presentations for elective treatment and larger cases.
Emphasize benefits during presentations for elective treatment and larger cases. Clinical details by themselves don’t win over patients—benefits do. Patients will always want to know how the procedure …
Survey patients regularly.
Survey patients regularly. Create a short survey about the total patient experience. For the best results, use a web-based survey that can be completed in the office on a laptop or tablet. If using …
Highlight the practice’s brand.
Highlight the practice’s brand. What are your practice’s competitive advantages? Are current patients and prospective patients aware of these attributes? Communicating the practice’s brand reinforces …
Advice for the Dentist – Meet regularly with your laboratory representative.
Advice for the Dentist – Meet regularly with your laboratory representative. To make the most of the relationship with your dental laboratory, keep the lines of communication open with your lab rep. A …
Contribute to the discussion during meetings.
Contribute to the discussion during meetings. Everyone’s opinion matters. If you’re shy or lack confidence when speaking in group settings, you may want to let others do the talking in meetings. That …
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Advice to the Front Desk Staff – Emphasize the 48-hour rule.
Advice to the Front Desk Staff – Emphasize the 48-hour rule. During checkout, highlight the area on the appointment card that says 48-hours’ notice is required to cancel an appointment. By doing this, …
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Educate all patients about the practice’s implant services.
Educate all patients about the practice’s implant services. Given the huge number of edentulous people, most patients are likely to know someone who could benefit from implant treatment. This service …
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Advice for the Hygienist – Assume that patients don’t understand periodontal disease.
Advice for the Hygienist – Assume that patients don’t understand periodontal disease. Whether or not patients have gum disease, explain it in terms they can understand—why it happens, the symptoms and …
Track case acceptance rates.
Track case acceptance rates. Keep tabs on how many cases you present and what percentage of them are accepted. Also break these numbers down to show closing rates of single-tooth or need-based …
