Keep your online presence current. Online marketing enables your practice to reach prospective patients cost-effectively and to keep existing practice-patient relationships healthy, but you must keep …
Advice for the Dentist – Run the numbers.
Advice for the Dentist – Run the numbers. As the practice leader, you need to track your overhead and production numbers. Remember, you are the CEO of your practice, so it is up to you to know how …
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Principles of Practice Leadership: Bring out your inner “coach.”
Principles of Practice Leadership: Bring out your inner “coach.” Understand that the relationship between a leader and a follower will work best when it’s like that of a teacher and a student. Rather …
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Speak up at staff meetings.
Speak up at staff meetings. Whatever your role in the practice, your observations, ideas and opinions matter. Rather than just sitting back to let others do the talking, take part in discussions. By …
Monitor all cash flow carefully.
Monitor all cash flow carefully. Effective financial management depends on knowing exactly where the practice’s money comes from and where it goes. Track all collections, purchases and expenses. …
Consider supporting a charity.
Consider supporting a charity. Most big companies today champion a cause in a very visible way. The National Football League, for example, promotes breast cancer awareness during the month of October. …
Be prepared to answer patients’ questions.
Be prepared to answer patients’ questions. If patients want to know more about the recommended procedure, take the time to inform and, if need be, reassure them. Anticipate questions, and use …
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Schedule on a per-chair basis.
Schedule on a per-chair basis. Scheduling coordinators should look at each dental chair as an opportunity to grow the practice. Most doctors can keep two main chairs busy, with one assistant dedicated …
Advice for Staff Members – Reassure patients about recommended treatment.
Advice for Staff Members – Reassure patients about recommended treatment. Only the doctor can recommend clinical treatment, but all team members can help patients feel good about accepting it. Praise …
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Manage your online reputation.
Manage your online reputation. If you Google your practice, you may be surprised at what you see. Try to correct any negatives you find, because the internet is how most new patients will learn about …
When there’s friction between you and another team member, collaborate on a solution.
When there’s friction between you and another team member, collaborate on a solution. Conflict is natural in any workplace, but it can cause harmful stress. Get together with the other person quickly …
Make time for spring cleaning.
Make time for spring cleaning. Closets and storage areas are magnets for discontinued products, outdated supplies and broken equipment. By going through storage areas semiannually, practices can free …
