Know what your practice does. Do you know all of the services your practice offers? Staff members should be able to give a brief description of every treatment provided by the practice. No matter what …
Advice for the Dentist – Run the numbers.
Advice for the Dentist – Run the numbers. As the practice leader, you need to track your overhead and production numbers. Remember, you are the CEO of your practice, so it is up to you to know how …
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Use this 9-week follow-up with overdue patients.
Use this 9-week follow-up with overdue patients. Don’t let patients slip into inactive status. When a patient is overdue, initiate this “3 Threes” technique. Place a phone call (preferably to a cell …
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Reminder for the Hygienist – Be sure to probe and record pocket depths for patients annually.
Reminder for the Hygienist – Be sure to probe and record pocket depths for patients annually. As you know, periodontal probing is the definitive technique for measuring pocket depths and gives the …
Be honest about your practice’s weaknesses.
Be honest about your practice’s weaknesses. When you analyze your practice as a business, you need a straightforward appraisal of where your practice is weak. Some doctors and staff members try to …
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Make new patients feel welcome when they call.
Make new patients feel welcome when they call. This begins with a scripted comment such as, “I’m glad that you called. We love meeting new patients and look forward to working with you.” This response …
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Create and promote convenience at your practice.
Create and promote convenience at your practice. Few patients can judge the finer points of oral health care, but most of them are experts on the subject of convenience. The easier it is for them to …
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Advice for the Dentist – “Model” the behavior you expect from the team.
Advice for the Dentist – “Model” the behavior you expect from the team. Good leaders think about the behavior they should display to their team, because it will be emulated. For example, acting …
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Watch for opportunities to ask for referrals.
Watch for opportunities to ask for referrals. All patients who are pleased with the care and customer service you provide are potential referrers. Whatever your role in the practice, be prepared to …
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Advice for the Dentist – Facilitate group decision-making and brainstorming.
Advice for the Dentist – Facilitate group decision-making and brainstorming. When the practice needs to respond to new challenges, come up with innovative growth strategies or review systems, your job …
Make eye contact.
Make eye contact. When speaking with patients, always make eye contact throughout the interaction. Patients want to feel that they are your number-one concern. If you’re looking down or going through …
Stay on track with the practice vision, goals and targets.
Stay on track with the practice vision, goals and targets. It’s easy to get caught up in daily routines and lose sight of the big picture. Post a written practice vision and goals where all team …
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