Use the right words. When it comes to treatment consultations, many doctors and team members just “wing it.” A poorly prepared case presentation will have limited success. To enhance the doctor and …
Advice for the Dentist – Behave like a CEO every day.
Advice for the Dentist – Behave like a CEO every day. As the practice leader, you can have a profound, positive effect on team members if you: Come to the office energized Greet team members by …
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Advice for the Dentist – Make business education a priority.
Advice for the Dentist – Make business education a priority. The Great Recession and its aftermath have ushered in a host of permanent changes that have forever altered the dental profession. In this …
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Reduce no-shows and cancellations.
Reduce no-shows and cancellations. Truly satisfied patients have a high level of trust in the practice and are more likely to not only keep their appointments but also be on time. Examine appointment …
Look at the practice from your patients’ viewpoint.
Look at the practice from your patients’ viewpoint. Team members should both read over scripts and “act them out” or role-play. This training process reinforces important practice information. …
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Advice for the Marketing Coordinator – Start working on next year’s marketing calendar now.
Advice for the Marketing Coordinator – Start working on next year’s marketing calendar now. Review the effectiveness of this year’s marketing strategies so far. Keep the strategies that have generated …
Avoid negativity.
Avoid negativity. Positive people inspire others to act in a positive manner. If the doctor or team members have a tendency to be negative, then others may follow that example, which usually leads to …
Advice for the Dentist – Empower your team to grow your practice.
Advice for the Dentist – Empower your team to grow your practice. Your team is there to help you—don’t leave them out of the case presentation process. Too many doctors think of case presentation as a …
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What should your practice brand be? Ask your patients.
What should your practice brand be? Ask your patients. It’s hard for most dental practices to justify investing in market research. But there’s an alternative and reliable way to figure out how to …
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Advice for the Hygienist – Tailor services to each patient.
Advice for the Hygienist – Tailor services to each patient. Every hygiene patient has different needs. To add value to the hygiene visit, provide customized care based on individual needs. This is a …
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Educate new patients about the practice.
Educate new patients about the practice. The more patients know about your practice, the easier it is to create confidence in the care they will receive. A good place to start is by talking about the …
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Pay attention to overhead.
Pay attention to overhead. Overhead is necessary for running a practice, but unnecessary expenses can hurt your financial health. To operate successfully, the practice must effectively manage …
