Advice for the Hygienist – Think of yourself as the primary relationship builder. Typically, the hygienist has more one-to-one contact with patients than anyone else on the practice team. Take …
Advice for the Dentist – Dispense oral health products.
Advice for the Dentist – Dispense oral health products. It’s not about making money. It’s about demonstrating to your patients that you want them to achieve better oral health. In-office dispensing of …
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Turn esthetic patients into “practice ambassadors.”
Turn esthetic patients into “practice ambassadors.” Give these patients certificates that will entitle their friends and neighbors to a free cosmetic examination, including radiographs, at no cost. …
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Present ideal treatment to every patient.
Present ideal treatment to every patient. Appropriate treatment should always be presented. Let patients know all the options available for improving their oral health as well as their smiles. This …
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Emphasize the use of patient insurance benefits.
Emphasize the use of patient insurance benefits. Many patients are confused about their insurance plans. They don’t necessarily understand what is or isn’t covered. Consequently, they may put off …
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Improve efficiency with a hygiene assistant.
Improve efficiency with a hygiene assistant. To increase hygiene production, consider adding a hygiene assistant. This will require the use of two dedicated treatment rooms so the hygienist can move …
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Institute procedural time studies.
Institute procedural time studies. Dentists and team members often have a false impression of how long procedures take. They need to better understand the length of time that each treatment actually …
Acknowledge your fellow team members.
Acknowledge your fellow team members. Surprise your co-workers by leaving a silly, fun, or inspiring note anonymously for them at the end of the day. When they come in the next morning and discover …
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Script every patient interaction.
Script every patient interaction. Scripting helps dentists and team members communicate more effectively with patients. As in sports, working from the same “playbook” builds team unity. Scripting …
Plan interoffice communications in advance.
Plan interoffice communications in advance. When the treatment timetable for a referred patient is predictable, schedule communications with offices and patients ahead of time. Or, when appropriate, …
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Advice for the Hygienist – Build more value for the hygiene visit.
Advice for the Hygienist – Build more value for the hygiene visit. Many patients think of it as “only a cleaning.” More of them will schedule regularly if they are aware of all the services you can …
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Advice for the Dentist – Assign responsibility for each target.
Advice for the Dentist – Assign responsibility for each target. Every target must be “owned” by the doctor or a staff member. Practice leaders shoulder ultimate responsibility for practice …
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