Maximize value for patients. More dental patients, especially those without dental insurance, are questioning the value of coming in for routine hygiene services or exams. The most successful …
Advice for the Dentist – Present and close more multi-tooth cases.
Advice for the Dentist – Present and close more multi-tooth cases. Setting and hitting a target of closing 90% of all cases may not be good enough if they’re mostly for single-tooth treatment. Use …
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“Present” cosmetic services without saying a word.
“Present” cosmetic services without saying a word. Turn your reception and treatment areas into galleries of beautiful smiles. Use manufacturers’ promotional posters, displays, brochures and other …
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Turn appointment failures into “teachable moments.”
Turn appointment failures into “teachable moments.” To reduce no-show and last minute cancellations, reschedule the patients involved no sooner than two weeks later. This sends the message that …
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Rehearse scripts regularly.
Rehearse scripts regularly. Team members need to be so familiar and comfortable with their scripts that they become second nature. By providing opportunities for rehearsing and role-playing with …
Document patients’ preferences for appointment times.
Document patients’ preferences for appointment times. Pre-appointing patients works best when you know which time slots they prefer. If they object to scheduling ahead of time, the front desk …
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Inform the doctor about patients who miss their appointments.
Inform the doctor about patients who miss their appointments. This will ensure doctor awareness of your practice’s no-show situation. It will also give him or her an opportunity to communicate with …
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Analyze fee-for-service vs. insurance production.
Analyze fee-for-service vs. insurance production. Tracking these numbers will raise questions… Do you need to focus more on elective services? Should you broaden or modify your insurance …
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All team members should know the three major benefits of every service.
All team members should know the three major benefits of every service. Patients might ask anyone at the practice about treatment the doctor has recommended or that they are considering… from …
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Advice for the Marketing Coordinator – Avoid these two common marketing mistakes.
Advice for the Marketing Coordinator – Avoid these two common marketing mistakes. If you’re not getting enough patient referrals from your marketing program, the most likely reasons are: Using …
Advice for the Dentist – Don’t create (and then neglect) a second location.
Advice for the Dentist – Don’t create (and then neglect) a second location. Many satellite offices perform poorly because they’re perceived differently from the main location and receive less …
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Advice for the Dentist – Update management systems.
Advice for the Dentist – Update management systems. Many practices are operating far below their potential because of outdated systems. Inefficient systems lead to decreased production and increased …
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