Advice for the Marketing Coordinator – Create a database of patient marketing strategies. To help you manage referral promotion activities, the database should include the totals of monthly referrals, …
Advice for the Team – Keep administrative duties from reducing production.
Advice for the Team – Keep administrative duties from reducing production. Your practice has a team for a reason—to make it possible for the doctor to spend more time chairside, providing care to …
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Advice for the Front Desk Coordinator – Use the sunset rule.
Advice for the Front Desk Coordinator – Use the sunset rule. It requires you to return all phone calls or emails by sunset of your workday. If a patient calls, return the call… if you get an email, …
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Advice for the Practice Leader – Use these basic CEO behaviors every day.
Advice for the Practice Leader – Use these basic CEO behaviors every day. You can have a profound, positive effect on team members if you: Come to the office energized every day Greet every team …
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Learn how to distract patients with small talk.
Learn how to distract patients with small talk. Many patients become fearful or anxious about seeing the dentist. Be prepared to talk about anything but treatment, keeping patients’ minds off what’s …
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Advice for the Marketing Coordinator – Set marketing targets for the new year.
Advice for the Marketing Coordinator – Set marketing targets for the new year. Measurable targets help drive performance. If the target is to increase patient referrals 15% annually, you must also set …
To avoid seeming negative, think about something positive.
To avoid seeming negative, think about something positive. It’s only human to have bad days, moodiness or doubts. However, you need to insulate patients from such negativity. Try this: just before …
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Advice for the Front Desk Coordinator – Write down patients’ personal details.
Advice for the Front Desk Coordinator – Write down patients’ personal details. Document what you learn about new patients during their first phone call to the practice. At the morning meeting on the …
Recognize the need for assessment.
Recognize the need for assessment. Just as you examine your patients before treatment, your practice should be examined periodically. Don’t try to do it yourself. The business analysis of a practice …
Get the best price on anything the practice buys.
Get the best price on anything the practice buys. There may have been a time when you didn’t have to worry about controlling expenses, but those days are gone for most practices. Get in the habit of …
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Change décor to change perceptions.
Change décor to change perceptions. The image and appearance of your practice influences your level of case acceptance and patient satisfaction. To change patient impressions of the practice, upgrade …
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Advice for the Marketing Coordinator – Maintain enthusiasm.
Advice for the Marketing Coordinator – Maintain enthusiasm. In your position, you are often the public face of your practice. Making a good impression when you interact with community members, groups …
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