Advice for the Marketing Coordinator – Generate one referral a year from 40–60% of current patients. Satisfied patients will usually be happy to recommend your practice to members of their family, …
Advice for the Dentist – Keep an open mind.
Advice for the Dentist – Keep an open mind. Team members will be inspired if they see their leader replacing obsolete thinking with new ideas, learning better ways to run the practice as a business, …
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Know the answers to common questions.
Know the answers to common questions. This may sound obvious, but it’s critical to your practice’s success. All team members need to have the answers to patients’ frequently asked questions. Patients …
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Create written job descriptions that include performance targets.
Create written job descriptions that include performance targets. Job descriptions give staff a detailed picture of what’s expected of them and provide the dentist and office manager a framework for …
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Advice for the Hygienist – Discuss cosmetic dentistry with your patients.
Advice for the Hygienist – Discuss cosmetic dentistry with your patients. Ask patients if there were one thing they could change about their smile, what would it be? You might be surprised at their …
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Advice for the Dentist – Keep your team’s skills updated.
Advice for the Dentist – Keep your team’s skills updated. Work with your office manager to create a multi-year continuing education plan for each team member. The elements of such a plan are based on …
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Present a “unified front” to patients.
Present a “unified front” to patients. It’s natural for members of the practice team to have differing opinions and even disagreements about various aspects of their work. These can lead to stress if …
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Make sure your tone of voice matches your words.
Make sure your tone of voice matches your words. When you’re greeting patients, you should sound enthusiastic and welcoming, but during hectic days, that can be difficult to pull off. Try to imagine a …
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Advice for the Front Desk Team – Be prepared for patients who seek validation.
Advice for the Front Desk Team – Be prepared for patients who seek validation. The final step in successful treatment presentation may not occur in the treatment room. Patients who haven’t yet decided …
For more efficient use of your time, review systems checklists regularly.
For more efficient use of your time, review systems checklists regularly. The practice should have a simple written checklist for every management and marketing system used. Before operating a system …
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Advice for the Dentist – Avoid getting involved in administrative duties.
Advice for the Dentist – Avoid getting involved in administrative duties. You can’t do it all. That’s why you have a team. You are at your best when you are chair-side, providing optimal care to …
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Don’t overcomplicate case presentations.
Don’t overcomplicate case presentations. Dentists and their staff must be able to emphasize important patient benefits, describe the procedure in simple terms, and detail the time and cost (including …
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