Advice for the Orthodontist – Work on case presentation skills. It takes time for even the most experienced dentists to master case presentation skills. Case presentation has to be learned, practiced …

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Referral Marketing Strategy Tip: Make office hours convenient. One of the most important messages to send to your referring doctors is that your practice is convenient for their patients. Referring …

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Add texting as a confirmation option. If your practice confirms appointments with postcards or land-line calls, it’s time to upgrade your communication efforts. Emails, calls to mobile phones and …

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Advice for the Practice Leader – Make business education a priority. The Great Recession and its aftermath have ushered in a host of permanent changes that have forever altered the dental profession. …

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Create a systems manual. Up-to-date documentation for all systems should be gathered together in one place—a systems manual. This is an essential reference for the entire practice. Among other …

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Referral Marketing Strategy Tip: Get referrers to like you. One the most important factors in referral marketing is the likability factor of the specialist. We all feel that we are very likable but we …

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Don’t try to be the “winner” all the time. When the team is brainstorming to solve a problem, by all means put your best thinking forward… but don’t become overly protective of your own ideas. Be …

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Use “active listening” with parents and patients. Demonstrate that you understand and respect what parents and patients are saying by listening for their key points and repeating them in your own …

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Referral Marketing Strategy Tip: Never take top referrers for granted. You have four types of referring doctors—A, B, C and D. While A’s are your most important and consistent referring doctors, you …

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Before buying new technology, check the reviews. When you need to purchase new equipment or software for the practice, don’t rely solely on the manufacturer’s marketing materials. They will …

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Referral Marketing Strategy Tip: Be honest. Honesty with referring doctors is paramount, but just like the treatment that you provide it must be delivered with care. Do you come across as caring or …

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