Give credit for good ideas. We all like to get credit for our suggestions and we don’t like it when people take credit for others’ thinking. Note the ideas expressed by other team members. If you talk …
Manage your online reputation.
Manage your online reputation. If you Google your practice, you may be surprised at what you see. Try to correct any negatives you find, because the internet is how most new patients will learn about …
Referral Marketing Strategy Tip: Get help from staff.
Referral Marketing Strategy Tip: Get help from staff. On days you’re too busy to reach out to referring doctors have your staff participate. Your front desk people can leave messages to referring …
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For Practice Owners – Valuation Factor: Quality of Systems.
For Practice Owners – Valuation Factor: Quality of Systems. Dental practices with excellent systems merit a higher practice value. It’s a matter of sustainability. CEOs understand that sustained …
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Referral Marketing Strategy Tip: Watch Your Attitude.
Referral Marketing Strategy Tip: Watch Your Attitude. Over the last 35 years we have seen practices that develop an almost antagonistic attitude about referring offices. Why? Sometimes referrers are …
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Read, review and role-play.
Read, review and role-play. With powerful scripting, staff members learn what to say and how to say it during conversations with parents and patients. To improve their verbal skills using scripts, …
Make a great first impression on parents and patients.
Make a great first impression on parents and patients. When new parents and patients present to your office, they’ll judge your practice on the basis of the “feel” they get rather than on clinical …
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Referral Marketing Strategy Tip: Look in the Mirror.
Referral Marketing Strategy Tip: Look in the Mirror. What challenges does your office face? Specialists often fixate on the specialist down the street, but your biggest challenge may be found right …
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For Practice Owners – Valuation Factor: Profit.
For Practice Owners – Valuation Factor: Profit. Profit matters more than production for the purpose of valuation. A practice can have high production undercut by high overhead or poor collections, …
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Referral Marketing Strategy Tip: Say Happy Birthday!
Referral Marketing Strategy Tip: Say Happy Birthday! There are a million different referral marketing strategies that can be used in different situations. Here’s easy and fun one: Say Happy Birthday …
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Shake hands with patients.
Shake hands with patients. Upon meeting patients, shake hands—regardless of their age. This simple gesture creates a sense of connection, showing respect and encouraging trust. It’s especially …
Ask for testimonials.
Ask for testimonials. Encourage parents and patients to send emails and letters to your office with their feedback and to post comments on social media and review sites. Positive statements from …
