Advice for the Practice Leader – Track your key performance indicators (KIPs). There are four key performance indicators—production, profit, collections, overhead—that you must track regularly. Each …
Use scripts to add value to conversations.
Use scripts to add value to conversations. Include power words and benefit statements in scripts to create more value during parent and patient interactions. Power words—like great, terrific, …
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Referral Marketing Strategy Tip: Get to know your referrers.
Referral Marketing Strategy Tip: Get to know your referrers. Do you really know your referral sources? If you think so, answer these questions: What are their spouses’ names? Do they have kids? How …
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Advice for the Marketing Coordinator – Maintain enthusiasm.
Advice for the Marketing Coordinator – Maintain enthusiasm. In your position, you are often the public face of your practice. Making a good impression when you interact with community members, groups …
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Referral Marketing Strategy Tip: Stay on top of referrals.
Referral Marketing Strategy Tip: Stay on top of referrals. Most specialists don’t know that it’s not recommended to wait until your referrals go flat or decline to improve your referral marketing …
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Use “habit triggers” to bring out your winning personality.
Use “habit triggers” to bring out your winning personality. A habit trigger is a simple sentence you repeat to yourself to reinforce a positive attitude before meeting patients. You might say, “I’m …
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Performance Target: Train all team members on every system within 90 days.
Performance Target: Train all team members on every system within 90 days. Gaps in learning prevent team members—and your practice—from reaching their potential. By reviewing systems checklists and …
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Referral Marketing Strategy Tip: Contribute to the Success of Your Referrers.
Referral Marketing Strategy Tip: Contribute to the Success of Your Referrers. Today’s general dentists are performing more specialty treatments than ever before. Why? While many general dentists would …
Advice for the Marketing Coordinator – Set marketing targets for the new year.
Advice for the Marketing Coordinator – Set marketing targets for the new year. Measurable targets help drive performance. If the target is to increase patient referrals 15% annually, you must also set …
Use extra cash to reduce debt.
Use extra cash to reduce debt. If the practice’s cash reserves stay consistently higher than necessary, put some of that money to work. By applying a portion of it to practice debt, you will not only …
Referral Marketing Strategy Tip: Recharge an Aging Program.
Referral Marketing Strategy Tip: Recharge an Aging Program. Have you noticed that your referral base is getting older? That probably means that you, as a specialist, are also getting older. It also …
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Advice for the Marketing Coordinator – Start the new year with a 12-month marketing calendar.
Advice for the Marketing Coordinator – Start the new year with a 12-month marketing calendar. Based on this year’s results, identify marketing strategies worth continuing in 2019. Add new ideas to …
