Treat patients like celebrities. To ensure that you provide an excellent customer experience for every patient you interact with, imagine you’re working with “stars” all day long. However you’d treat …
Referral Marketing Strategy Tip: The Rule of Three.
Referral Marketing Strategy Tip: The Rule of Three. We recently had a client who was struggling to keep in contact with his referring doctors. Our solution? The Rule of Three. The Rule of Three …
Continue Reading about Referral Marketing Strategy Tip: The Rule of Three. →
Welcome change.
Welcome change. As the business of dentistry continues to evolve, practices are looking for ways to make improvements in both clinical and administrative areas. Rather than clinging to the way things …
Referral Marketing Strategy Tip: Be Available.
Referral Marketing Strategy Tip: Be Available. Let all your referring doctors know that they can contact your office if they ever have a problem managing a patient. This has worked extremely well for …
Continue Reading about Referral Marketing Strategy Tip: Be Available. →
Advice for the Orthodontist – Motivate staff every day.
Advice for the Orthodontist – Motivate staff every day. Whether you realize it or not, staff members take their cues from you. You owe it to them and the practice to motivate the team to do …
Continue Reading about Advice for the Orthodontist – Motivate staff every day. →
Gather referral information from new parents and patients.
Gather referral information from new parents and patients. When new parents contact the practice, find out who referred them and include this information in the patients’ records. To start building a …
Continue Reading about Gather referral information from new parents and patients. →
Referral Marketing Strategy Tip: Get Back to Basics.
Referral Marketing Strategy Tip: Get Back to Basics. I know a specialist who reached $1.7 million in revenue with well-controlled overhead in two years. You might wonder what new, innovative …
Continue Reading about Referral Marketing Strategy Tip: Get Back to Basics. →
Advice for the Practice Leader – Schedule monthly meetings with your associate.
Advice for the Practice Leader – Schedule monthly meetings with your associate. To make sure your associate gets up to speed quickly and that both of you are satisfied with the way the arrangement is …
Referral Marketing Strategy Tip: Host a Signature Event.
Referral Marketing Strategy Tip: Host a Signature Event. Become known for one major event every year. Some practices provide an outstanding seminar with a nationally recognized speaker. Others have an …
Continue Reading about Referral Marketing Strategy Tip: Host a Signature Event. →
Survey parents and patients.
Survey parents and patients. Surveying parents and patients can provide valuable insight into how your practice is perceived and give everyone in the practice a good idea of areas where you need to …
Advice for the Orthodontist – Personalize presentations for parents and patients.
Advice for the Orthodontist – Personalize presentations for parents and patients. Answer some key questions prior to the presentation, including… What personal facts do I know about this parent and/or …
Referral Marketing Strategy Tip: Do More Than Lunch.
Referral Marketing Strategy Tip: Do More Than Lunch. These days, inviting a referring doctor to lunch is no longer as easy picking up the phone and deciding on a day and time. Unfortunately, people’s …
Continue Reading about Referral Marketing Strategy Tip: Do More Than Lunch. →
