Put scripts into your own words. Scripts should not be recited word for word, like a speech you’ve memorized. Learn to communicate the scripted points in a way that’s natural for you. Scripts are …
Referral Marketing Strategy Tip: Hire a Marketing Coordinator.
Referral Marketing Strategy Tip: Hire a Marketing Coordinator. Every specialty practice needs a marketing coordinator. They are the number one key to success of your referral marketing program. …
Continue Reading about Referral Marketing Strategy Tip: Hire a Marketing Coordinator. →
Advice for the Practice Leader – Control spending impulses.
Advice for the Practice Leader – Control spending impulses. You may be tempted to buy the latest equipment, but you should exercise fiscal discipline. Evaluate new technologies carefully, not only to …
Continue Reading about Advice for the Practice Leader – Control spending impulses. →
Hand parents and patients a walkout statement.
Hand parents and patients a walkout statement. This document should show the treatment performed, what has been paid and what amount has been billed to insurance. Inform parents and patients that …
Continue Reading about Hand parents and patients a walkout statement. →
Referral Marketing Strategy Tip: Practice Good Habits.
Referral Marketing Strategy Tip: Practice Good Habits. The most successful people in the world focus on a set of habits every morning that they believe will determine the success of their day. This …
Continue Reading about Referral Marketing Strategy Tip: Practice Good Habits. →
Referral Marketing Strategy Tip: Write a Note.
Referral Marketing Strategy Tip: Write a Note. Here is an incredible idea. We’ve tested it and it’s fantastic. Digital correspondence is so prevalent in today’s society that a nice handwritten note …
Continue Reading about Referral Marketing Strategy Tip: Write a Note. →
Eliminate the word “No” from your conversations at the office.
Eliminate the word “No” from your conversations at the office. Negative language works against positive energy… which your practice needs if it is to grow and thrive. When you have to contradict or …
Continue Reading about Eliminate the word “No” from your conversations at the office. →
Referral Marketing Strategy Tip: Make Convenience a Priority.
Referral Marketing Strategy Tip: Make Convenience a Priority. One of the most important messages to send to your referring doctors is that your practice is convenient for their patients. Referring …
Continue Reading about Referral Marketing Strategy Tip: Make Convenience a Priority. →
Don’t underestimate the effects of stress.
Don’t underestimate the effects of stress. A little stress often enables people to perform well. But a lot of stress, day after day, can cause serious damage. Stress wears you down physically, …
Continue Reading about Don’t underestimate the effects of stress. →
Advice for the Team – Keep administrative duties from reducing production.
Advice for the Team – Keep administrative duties from reducing production. Your practice has a team for a reason—to make it possible for the doctor to spend more time chairside, providing care to …
Continue Reading about Advice for the Team – Keep administrative duties from reducing production. →
Referral Marketing Strategy Tip: Host a Seminar.
Referral Marketing Strategy Tip: Host a Seminar. One of the best strategies to demonstrate appreciation for referring doctors is to host a seminar for the doctors and their staff. Between the …
Continue Reading about Referral Marketing Strategy Tip: Host a Seminar. →
Advice for the Practice Owner – Create a business culture.
Advice for the Practice Owner – Create a business culture. Your practice is a business. Communicate this concept to your team. Help them understand that your goal as a practice is to not only provide …
Continue Reading about Advice for the Practice Owner – Create a business culture. →
