Advice for the Orthodontist – Create a business culture. Think of your practice as a business… and communicate this concept to your team. Help them understand that, in order to provide excellent …

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Referral Marketing Strategy Tip: Stay Motivated. Have you lost some of your referral marketing motivation? Life can be overwhelming and busy, which can cause many specialists to put off networking and …

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For Practice Owners – Valuation Factor: Insurance Percentages. The practice’s participation with insurance has a significant effect on valuation. Key metrics include (1) percentage of insurance versus …

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Every team member should have a written job description. Eliminate any uncertainty about expectations and duties by spelling them out in writing. When staff members understand what’s expected of them, …

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Referral Marketing Strategy Tip: Surprise Your Referring Dentists. How have you surprised referring doctors and their practices lately? While it is important to have an ongoing referral marketing …

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Improve new patients’ first impression of your practice. Does your office exceed expectations for patients walking in for the first time… or will they see it as just another dental practice? From …

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Referral Marketing Strategy Tip: Compliment Your Referring Dentists. One of the simplest things you can do as part of a multiple strategy referral marketing program is to compliment the referring …

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Advice for the Orthodontist – Motivate staff members with a practice vision. A vision enables the practice to focus on objectives. It maps out a clear direction for your practice over the next three …

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Advice for the Orthodontist – Let parents know you welcome referrals. If you’re not getting referrals from 40–60% of your patients and their parents, it’s probably because it never occurs to them that …

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Referral Marketing Strategy Tip: Look for opportunities to do a referring dentist a favor. If you’re in contact with your referring doctors on a routine basis, and you should be, then you want to look …

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Give patients the VIP treatment. To increase patient loyalty, regular visits and referrals, treat patients in ways that show how much you value them. If you don’t schedule new patients within 7–10 …

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Referral Marketing Strategy Tip: Survey Your Referrers. Want to know the best way to build referral sources? Ask several of your top referring doctors why they refer to you. The answers may surprise …

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