Be realistic about targets. To be effective, targets must be written down, assigned to specific team members, deadline-driven and realistic. You want targets that are ambitious enough to be …
Referral Marketing Strategy Tip: Track your referrals in detail every month.
Referral Marketing Strategy Tip: Track your referrals in detail every month. It’s critical to know if referrals are up or down and how they compare over months and years. If you find that any referral …
Advice for the Orthodontist – Consistently share information.
Advice for the Orthodontist – Consistently share information. Some dentists fail to communicate regularly with their team about the practice’s vision, daily targets and yearly goals. Keeping team …
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Referral Marketing Strategy Tip: Meet weekly with your marketing coordinator.
Referral Marketing Strategy Tip: Meet weekly with your marketing coordinator. Your marking coordinator has the potential to provide a multi-million dollar return on investment—but not all on their …
Be sure to greet parents and patients warmly in the treatment area.
Be sure to greet patients warmly in the treatment area. Whether they are arriving for an exam, presentation or treatment, make parents and patients feel welcome. Something as simple as a smile or a …
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Advice for the Orthodontist – Build a more cohesive team.
Advice for the Orthodontist– Build a more cohesive team. Begin your next monthly staff meeting with everyone sharing an interesting fact about themselves that no one on the team knows. It could be a …
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Referral Marketing Strategy Tip: Ask every patient how their visit was.
Referral Marketing Strategy Tip: Ask every patient how their visit was. By asking a patient how their visit went and receiving a positive response, you create an opportunity to ask them to tell their …
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Measure practice performance.
Measure practice performance. Only numerical data can give you an accurate picture of how the practice is doing. Identify Key Production Indicators you want to follow and track them regularly using …
Referral Marketing Strategy Tip: If referrals start to drop off, take immediate action.
Referral Marketing Strategy Tip: If referrals start to drop off, take immediate action. Many specialists don’t even notice that referrals have dropped off until it starts to become a big problem. Once …
Unless the answer’s “No,” follow up.
Unless the answer’s “No,” follow up. Patients are more hesitant to approve proposed treatment these days. Patients who don’t schedule for treatment should receive a follow-up phone call within a week. …
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Respond to team conflict quickly and calmly.
Respond to team conflict quickly and calmly. It may be tempting to ignore conflict, but it’s better to respond right away as a mediator. The dentist or office manager should meet privately with the …
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Referral Marketing Strategy Tip: Expect the unexpected.
Referral Marketing Strategy Tip: Expect the unexpected. Is your front desk staff prepared for unusual or annoying requests from referring practices? If they’re not it can result in some uncomfortable …
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