Increasing Practice Production Every Year
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Referral Marketing Strategy Tip: Stay on top of referrals. Most specialists don’t know that it’s not recommended to wait until your referrals go flat or decline to improve your referral marketing …
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Use “habit triggers” to bring out your winning personality. A habit trigger is a simple sentence you repeat to yourself to reinforce a positive attitude before meeting patients. You might say, “I’m …
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Performance Target: Train all team members on every system within 90 days. Gaps in learning prevent team members—and your practice—from reaching their potential. By reviewing systems checklists and …
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Referral Marketing Strategy Tip: Contribute to the Success of Your Referrers. Today’s general dentists are performing more specialty treatments than ever before. Why? While many general dentists would …
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Advice for the Marketing Coordinator – Set marketing targets for the new year. Measurable targets help drive performance. If the target is to increase patient referrals 15% annually, you must also set …
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Use extra cash to reduce debt. If the practice’s cash reserves stay consistently higher than necessary, put some of that money to work. By applying a portion of it to practice debt, you will not only …
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Referral Marketing Strategy Tip: Recharge an Aging Program. Have you noticed that your referral base is getting older? That probably means that you, as a specialist, are also getting older. It also …
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Advice for the Marketing Coordinator – Start the new year with a 12-month marketing calendar. Based on this year’s results, identify marketing strategies worth continuing in 2019. Add new ideas to …
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Treat patients like celebrities. To ensure that you provide an excellent customer experience for every patient you interact with, imagine you’re working with “stars” all day long. However you’d treat …
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Referral Marketing Strategy Tip: The Rule of Three. We recently had a client who was struggling to keep in contact with his referring doctors. Our solution? The Rule of Three. The Rule of Three …
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Welcome change. As the business of dentistry continues to evolve, practices are looking for ways to make improvements in both clinical and administrative areas. Rather than clinging to the way things …
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Referral Marketing Strategy Tip: Be Available. Let all your referring doctors know that they can contact your office if they ever have a problem managing a patient. This has worked extremely well for …
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