Advice for the Treatment Coordinator – Learn from rejection. When orthodontists have a case rejected, they tend to feel badly and take it personally. Sales people don’t react that way. When they have …

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Create a highly structured observation program. All observation patients should be seen every six months. If they miss an appointment, a staff member should reschedule it within 24 hours. The …

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Turn appointment failures into “teachable moments.” To reduce no-show and last minute cancellations, reschedule the patients involved no sooner than two weeks later. This sends the message that …

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Rehearse scripts regularly. Team members need to be so familiar and comfortable with their scripts that they become second nature. By providing opportunities for rehearsing and role-playing with …

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Reduce overdue debonds. Many ortho practices think they can’t handle any more appointments because they have an extremely high overdue debond rate. A front desk team member should analyze overdue …

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Inform the doctor about patients who miss their appointments. This will ensure doctor awareness of your practice’s no-show situation. It will also give him or her the opportunity to communicate with …

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Identify communication problems… and correct them. Locate the areas where there are breakdowns in efficiency and come up with simple communication systems to resolve these problems. Effective …

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Advice for the Treatment Coordinator – Make the presentation exciting. Aiming to have 90% of your consultation patients accept treatment may seem unreasonably high. However, an unusual scenario exists …

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Advice for the Marketing Coordinator – Avoid these two common marketing mistakes. If you’re not getting enough patient referrals from your marketing program, the most likely reasons are: Using …

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Advice for the Orthodontist – Don’t create (and then neglect) a second location. Many satellite offices perform poorly because they’re perceived differently from the main location and receive less …

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Replace outdated practice management systems methodically. The right systems mean the difference between an efficient ortho practice and a chaotic one. Before you replace protocols, perform the …

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Keep your online presence current. Online marketing enables your practice to reach prospective patients cost-effectively and to keep existing practice-patient relationships healthy, but you must keep …

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