Advice for the Marketing Coordinator – Make marketing a constant for your practice. Haphazard marketing invariably generates inconsistent results, which lead to lower production and decreased …
Check Your Referral Marketing Activity Level.
Check Your Referral Marketing Activity Level. Many orthodontists start off with excellent referral marketing outreach. Then after a few years, they begin to lose time and motivation to carry out these …
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Reach out to lower level A & B referring doctors.
Reach out to lower level A & B referring doctors. You may only talk to A & B referring doctor out of necessity when discussing a patient or a case, however, you should contact them on a …
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Look for opportunities to provide superior customer service.
Look for opportunities to provide superior customer service. In today’s more competitive environment, you want your parents and patients to feel highly satisfied with the care they receive at your …
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Plan how you’ll respond to a crisis.
Plan how you’ll respond to a crisis. What will you do if there’s an extended power outage or lack of online connectivity? How will you cope with a fire or flood that prevents you from using your …
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Know how new technology will impact your practice.
Know how new technology will impact your practice. New technologies can increase convenience and improve patient care, but they also usually require changes to practice systems. Once you’ve redesigned …
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Advice for the Orthodontist – Offer several payment options.
Advice for the Orthodontist – Offer several payment options. Don’t get locked into a restrictive financial policy that limits how parents can pay for treatment. If parents are having trouble coming up …
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Principles of Practice Leadership: Know when to simply give orders.
Principles of Practice Leadership: Know when to simply give orders. Though practice teams will not thrive or excel when subjected to a steady stream of orders from the leader, there are times when a …
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Create an environment where feedback is truly welcome.
Create an environment where feedback is truly welcome. Whether from parents, patients or team members, constructive feedback can help you increase efficiency, profitability and career satisfaction. …
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Advice for the Practice Leader – Give credit where it’s due.
Advice for the Practice Leader – Give credit where it’s due. Everyone on the team should acknowledge when someone comes up with a good idea… but it’s especially important for you to do so. As practice …
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Involve more than one staff member in handling practice finances.
Involve more than one staff member in handling practice finances. This minimizes the possibility of someone falsifying accounts for personal gain. Never let the person who collects money also make …
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Maintain up-to-date contact information to reduce no-shows.
Maintain up-to-date contact information to reduce no-shows. Check with parents and patients whenever they come in to ensure you have a working phone number… and try to get a cellphone number, which …
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