Referral Marketing Strategy Tip: Get back in touch. Who are the five referring doctors you have talked to least in the last six months? Set a goal of contacting them this week. Phone calls are best, …

Continue Reading about Referral Marketing Strategy Tip: Get back in touch. →

Align the practice’s annual and daily production goals. Daily goals should be set to achieve the annual production goal. For example, if the practice wants to produce $800,000 in 200 workdays, the …

Continue Reading about Align the practice’s annual and daily production goals. →

When you make improvements suggested by patients, give them credit. If you’re making changes based on parent and patient feedback, let parents and patients know that you’re responding to—and …

Continue Reading about When you make improvements suggested by parent and patients, give them credit. →

Referral Marketing Strategy Tip: When asking for reviews, always provide a reminder. Parents and patients are human and they quickly forget. When you ask for reviews give them a card that outlines how …

Continue Reading about Referral Marketing Strategy Tip: When asking for reviews, always provide a reminder. →

Advice for the Marketing Coordinator – Market consistently. To ensure the best marketing results, consistency is critical. Use strategies on an ongoing basis throughout the year. Haphazard marketing …

Continue Reading about Advice for the Marketing Coordinator – Market consistently. →

Referral Marketing Strategy Tip: Continually ask for positive reviews. Every practice will eventually get a bad review but lots of good reviews cans help overshadow any reviews that are less than …

Continue Reading about Referral Marketing Strategy Tip: Continually ask for positive reviews. →

Set the example. A leader is the example that other people will follow. Leaders who ask team members to behave and act one way but do not do it themselves send a counterproductive message. Take the …

Continue Reading about Set the example. →

Don’t get confused by insurance codes. If you’re having trouble understanding which codes to use for insurance, simply contact the insurance company. You hear about many tricks and gimmicks but you …

Continue Reading about Don’t get confused by insurance codes. →

Referral Marketing Strategy Tip: Don’t Get Behind. Successful specialty practices have a continual focus on increasing referrals. You never want to just maintain them because they could fall off. When …

Continue Reading about Referral Marketing Strategy Tip: Don’t Get Behind. →

Keep an eye on profit. How are you measuring your practice success?  Jim Collins, author of the book Good to Great, talks about having one number that is the most important number in your practice. …

Continue Reading about Keep an eye on profit. →

Bring outstanding energy every single day. Energy is more than just a display of behavior. It creates trust in other people. High energy practices foster more trust and case acceptance in …

Continue Reading about Bring outstanding energy every single day. →

Learn one new thing about every parent and patient every day. People want to know that you’re interested in them and you care about them. And when you take an interest in other people, they begin to …

Continue Reading about Learn one new thing about every parent and patient every day. →