Make time for spring cleaning. Closets and storage areas are magnets for discontinued products, outdated supplies and broken equipment. By going through storage areas semiannually, practices can free …
Increase parent and patient referrals.
Increase parent and patient referrals. Successful patient marketing includes the use of contests, patient and parent testimonials, scripting and brochures. Levin Group’s target is for ortho practices …
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What’s your practice’s brand personality?
What’s your practice’s brand personality? Many marketers help define their brand by answering this question: If your company or product were a person, how would you describe him or her? Shy or …
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Scripting makes communication easier.
Scripting makes communication easier. The best way to feel confident when speaking to parents and patients is to use scripts as guidelines. Scripting enables team members to say the right things at …
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Keep patients extremely comfortable during treatment.
Keep patients extremely comfortable during treatment. Comfort and convenience matter to patients. Provide them with special amenities like beverages, blankets, pillows and magazines. All these …
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Recognize that using smartphones makes information vulnerable.
Recognize that using smartphones makes information vulnerable. Accessing the practice through a smartphone may be a very convenient way to handle some tasks when you’re away from the office, but there …
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Advice for the Orthodontist – Work on case presentation skills.
Advice for the Orthodontist – Work on case presentation skills. The ability to deliver a superior case presentation doesn’t happen overnight. Even the most experienced of dentists find it takes time …
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Don’t make a bad day worse.
Don’t make a bad day worse. There will be days when things go wrong. When stress is running high, it can be easy to point fingers or say something hurtful. Take a deep breath, remain calm and look for …
Judge new technology by its impact on patient care.
Judge new technology by its impact on patient care. Dental practices are inundated with information about new products and services—from sophisticated equipment to disposable gloves. To determine if a …
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Use scripts to ensure consistent messaging.
Use scripts to ensure consistent messaging. Whether a parent is talking with the orthodontist, the treatment coordinator or the scheduling coordinator, the message should remain the same. Research …
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For Practice Owners – Valuation Factor: Production.
For Practice Owners – Valuation Factor: Production. Practice production growing for three years generally merits an increase in practice valuation. However, it is important to look at your rate of …
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Advice for the Orthodontist – As practice leader, set the example.
Advice for the Orthodontist – As practice leader, set the example. Your attitude and actions set the tone for the practice. If you are moody, then the practice will often needlessly experience high …
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