Advice for the Orthodontist – Motivate staff members with a practice vision. A vision enables the practice to focus on objectives. It maps out a clear direction for your practice over the next three …
Advice for the Orthodontist – Let parents know you welcome referrals.
Advice for the Orthodontist – Let parents know you welcome referrals. If you’re not getting referrals from 40–60% of your patients and their parents, it’s probably because it never occurs to them that …
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Referral Marketing Strategy Tip: Look for opportunities to do a referring dentist a favor.
Referral Marketing Strategy Tip: Look for opportunities to do a referring dentist a favor. If you’re in contact with your referring doctors on a routine basis, and you should be, then you want to look …
Give patients the VIP treatment.
Give patients the VIP treatment. To increase patient loyalty, regular visits and referrals, treat patients in ways that show how much you value them. If you don’t schedule new patients within 7–10 …
Referral Marketing Strategy Tip: Survey Your Referrers.
Referral Marketing Strategy Tip: Survey Your Referrers. Want to know the best way to build referral sources? Ask several of your top referring doctors why they refer to you. The answers may surprise …
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Use visual aids for stronger case presentations.
Use visual aids for stronger case presentations. Patients will understand their dental conditions, your recommendations and the benefits of treatment more clearly if you not only tell them but show …
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Continue strengthening relationships with parents and patients.
Continue strengthening relationships with parents and patients. Every time parents patients come in for their appointments, try to learn more about them. Most people appreciate the personal attention …
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Referral Marketing Strategy Tip: Don’t dodge the competition.
Referral Marketing Strategy Tip: Don’t dodge the competition. Today it seems that competition is coming from everywhere. Some of it is what we call non-traditional competitors. It could be other …
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Set an annual production goal.
Set an annual production goal. Based on our extensive consulting experience, Levin Group recommends an annual growth target of 18%. Unless you reach this level… by attracting more patients, increasing …
Referral Marketing Strategy Tip: Get ahead of potential problems.
Referral Marketing Strategy Tip: Get ahead of potential problems. You will occasionally have issues with referring doctors, but too many problems could mean the loss of a referring office. The best …
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Advice for the Orthodontist – Develop a comprehensive budget.
Advice for the Orthodontist – Develop a comprehensive budget. As the practice leader, you need to track your overhead and production numbers. Remember, you are the CEO of your practice, so it is up to …
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Showcase your practice’s technology.
Showcase your practice’s technology. When you purchase new technology to improve patient care, make a point of letting parents and patients know about it. This will reassure them about your commitment …
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