Choose cooperation, not conflict. Performing your tasks well is one thing. Working well with others is another equally important part of job performance. As happens in any group, friction will …
React calmly to unfavorable social media reviews.
React calmly to unfavorable social media reviews. On your practice’s Facebook page, you may see negative comments from time to time. Don’t overreact. Respond to complaints with a positive attitude and …
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“De-bottleneck” your systems.
“De-bottleneck” your systems. Bottlenecks are inefficiencies that develop in systems over time and slow them down. The goal for ortho offices is to eliminate bottlenecks by redesigning systems. …
Create written job descriptions that include performance targets.
Create written job descriptions that include performance targets. Job descriptions give staff a detailed picture of what’s expected of them and provide the orthodontist and office manager a framework …
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Advice for the Orthodontist – Have a strong community presence.
Advice for the Orthodontist – Have a strong community presence. Join organizations, such as your local Chamber of Commerce. These groups support the mutual concerns of area business owners and serve …
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Address others by name.
Address others by name. Everyone likes to hear the sound of his or her name. When you’re addressing others, use their names during the conversation. The best way to grab people’s attention is to call …
Advice to the Treatment Coordinator – Offer a variety of financial options.
Advice to the Treatment Coordinator – Offer a variety of financial options. If your office makes it too financially challenging to accept treatment, parents will turn down your recommendation. Outside …
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Enforce scheduling policies.
Enforce scheduling policies. When parents or patients call to cancel at the last minute, employ a pleasant script emphasizing that they need to rethink cancelling the appointment. People are busy, but …
Advice for the Marketing Coordinator – Connect with staff at referring practices.
Advice for the Marketing Coordinator – Connect with staff at referring practices. By visiting their offices, learning their names and building rapport when speaking on the phone, you can strengthen …
Advice for the Orthodontist – Assign responsibility for each performance target.
Advice for the Orthodontist – Assign responsibility for each performance target. Every target must be “owned” by the doctor or a staff member. While practice leaders obviously shoulder ultimate …
Encourage online reviews.
Encourage online reviews. Patient reviews are becoming an increasingly important part of practice marketing. Research shows that more than 90% of consumers said they consulted online reviews before …
Send birthday greetings to patients.
Send birthday greetings to patients. If your ortho practice isn’t already doing this, you’re missing a chance to make a great impression with minimal effort and expense. You can send cards—ideally, …
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