Monitor practice financials. Practice leaders must regularly track overhead and production. This data will enable you to see how your practice is progressing toward its profitability goals. With …
Look for ways to achieve the practice vision.
Look for ways to achieve the practice vision. A vision forces the practice to clearly focus on objectives. It maps out a clear direction for your practice over the next three years so that the doctor …
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Try to mirror the patient’s body language.
Try to mirror the patient’s body language. When meeting a new patient or recommending treatment, using the right body language can help put the patient at ease. If the doctor or treatment coordinator …
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Advice for the Orthodontist – Update management systems.
Advice for the Orthodontist – Update management systems. Many ortho practices are operating far below their potential because of outdated systems. Inefficient systems lead to decreased production and …
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Memorize the practice’s vision.
Memorize the practice’s vision. Your practice will achieve greater success—more quickly—if everyone on the team knows what success looks like. That’s what a vision statement provides. Created and …
Don’t hesitate to ask for referrals.
Don’t hesitate to ask for referrals. Appropriate scripts help team members motivate more adult patients and parents to refer family and friends. For example, at the end of the appointment, the front …
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Scripting Tip – If possible, avoid saying “no” to parents and patients.
Scripting Tip – If possible, avoid saying “no” to parents and patients. When you say “no,” the only thing parents and patients hear is that you aren’t going to help them. Instead of saying “No, we …
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Deliver “WOW” customer service.
Deliver “WOW” customer service. Patients who have a very positive experience at your practice will probably tell others about it. When they tell their friends about how well they were treated, you’ll …
Advice for the Orthodontist – Replace outdated computers and software.
Advice for the Orthodontist – Replace outdated computers and software. Technological innovation moves at an increasingly accelerated pace. Trying to get by with 10-year-old computers or software is …
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Manage your online reputation.
Manage your online reputation. If you Google your practice, you may be surprised at what you see. Try to correct any negatives you find, because the internet is how most new patients will learn about …
When conflict occurs, don’t escalate it.
When conflict occurs, don’t escalate it. When you find yourself in disagreement with another team member, take a breath, step back and think through how you want to handle it. All too often, an …
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Use every opportunity to promote your brand.
Use every opportunity to promote your brand. Every type of communication with parents and patients provides an opportunity to project the desired practice image, reinforce the relationship and …
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