Get your practice’s name out there. Seek opportunities to advertise in community newspapers, school yearbooks and fundraising publications. Sponsor local sports teams, school activities, and other …

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Advice for the Treatment Coordinator – Sometimes parents need a second consult. Scheduling a second consult with both parents in attendance can work extremely well, but many ortho practices resist the …

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Advice for the Orthodontist – Have a sense of humor. No matter how well-run, all practices have their share of tough days. Things go wrong. Team members call in sick. Procedures take longer than …

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Dress professionally. It’s important that patients and parents believe that your practice meets the highest professional standards, and the right wardrobe will help create that impression. By …

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Be as specific as possible when speaking with parents and patients. Avoid statements, like “Come in around 2:00.” For parents and patients, this means that you have given them permission to show up …

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Don’t let morning meetings turn into something else. Daily Business Meetings™ set the tone for the day. Unless well-structured, they can turn into a 10-minute discussion of what was on TV last night. …

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Advice to the Marketing Coordinator – Start a practice e-newsletter. Send out a monthly or quarterly electronic newsletter to stay in touch with parents and patients. The newsletter can include 4–6 …

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Calculate the return on investment (ROI) for marketing activities. As with all business expenses, your marketing budget should be judged on the results it achieves. Set specific performance targets …

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Contribute to the discussion during meetings. Everyone’s opinion matters. If you’re shy or lack confidence when speaking in group settings, you may want to let others do the talking in meetings. That …

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Review your ortho practice’s insurance participation. With the insurance picture in a constant state of flux, it makes sense for you to periodically look at how it’s affecting your practice and …

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Get up to speed with new technology. Wherever your practice is going, technology will play a role. Every new technology has a learning curve. Learn as much as you can, as fast as you can. Once …

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Initiate training with scripts. The best way to learn scripting is to practice using it… beginning with role-playing. In special or monthly staff meetings, some team members play the role of patients …

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