Treat patients the way you want to be treated. Always put yourself in the shoes of patients and parents. Welcome and greet them by name when they enter the practice. Make the patient experience as …

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The best collection method is avoiding collections. During the consultation and new patient orientation, include a thorough explanation of the practice’s financial policies. Parents should be …

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Replace the phrase “I’ll have to…” with “I will be more than happy to…” This simple shift in the words you use will send a dramatically different message. If you “have to” do something, it sounds like …

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As a team member, stay focused on practice goals. Ortho practices achieve greater success when all team members know the orthodontist’s goals and what it will take to reach them. If you’re not aware …

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Advice for the Orthodontist – Inspire your team. As leaders, doctors can motivate in many different ways. Some use the power of their personality. Others educate their team with practice goals. …

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Keep finding ways to improve the practice. Everything matters in the parent/patient experience. One seemingly little thing can damage how your practice is perceived. It could be a messy reception …

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Reduce overhead to 49% or less. Every dollar saved on unnecessary expenses is a dollar gained in additional funds for the ortho practice, so review spending carefully to identify “fat” that can be …

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Communicate collection policies clearly. All practice systems relating to the collection of fees should be detailed in writing. This should then be translated into scripts that the financial …

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Performance Target: Generate one referral a year from 40–60% of parents and adult patients. Satisfied parents and patients will usually be happy to recommend your ortho practice to family members, …

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Advice for the Orthodontist – Put business education on your list of CE priorities. To succeed in the new dental economy, you need more than clinical skills. You also need to know how to manage a team …

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Choose cooperation, not conflict. Performing your tasks well is one thing. Working well with others is another equally important part of job performance. As happens in any group, friction will …

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React calmly to unfavorable social media reviews. On your practice’s Facebook page, you may see negative comments from time to time. Don’t overreact. Respond to complaints with a positive attitude and …

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