Advice for the Orthodontist – Offer rewards for cost-cutting ideas. Staff members have first-hand knowledge about how the practice is spending money, which qualifies them to identify ways to reduce …

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Learn to work together. Your co-workers are a key component of your success. Find a way to get past the occasional misunderstanding. Don’t let a petty grievance turn into a major confrontation. When …

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Advice for the Marketing Coordinator – Manage your practice’s online reputation. Google your practice. You might be surprised by what you find. Correct misinformation and address any negative feedback …

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First impressions make all the difference. Will ortho patients and their parents be impressed when they walk into your office for the first time? Practices need to exceed expectations during every …

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Advice for the Treatment Coordinator (TC) – Be a goodwill ambassador to referring GPs. More than any other ortho team member, you can effectively demonstrate that your office supports the GP’s hygiene …

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Advice for the Orthodontist – Surprise your team. When’s the last time you sent your staff flowers for a particularly challenging or successful day? Have you taken them out to dinner lately? Have you …

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Don’t try to be the winner all the time. When the team’s brainstorming to solve a problem, by all means put your best thinking forward… but don’t become overly protective of your own ideas. Be …

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Request testimonials. Satisfied patients and parents will gladly give a testimonial, if you ask them. Nothing inspires greater confidence than what other parents and patients say about an ortho …

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Script every parent and patient interaction. Scripting helps orthodontists and team members communicate more effectively with parents and patients. As in sports, working from the same “playbook” …

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Keep your social media posts short. More and more people are using smartphones for everything… including connections to their favorite social media sites. Even if there’s no character limit at the …

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Advice for the Orthodontist – Ask the team for suggestions. Team members have an excellent understanding of the practice. They are “in the trenches” every day, know the issues, and have insight into …

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If a team member makes a mistake, talk to that person about it first. We all make errors from time to time. If you think you spot one, speak to the person to find out what happened. You’ll be showing …

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