Increasing Practice Production Every Year
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Don’t overlook parents as potential patients. Many parents are candidates for ortho treatment. Inform them about the number of options now available, especially the less intrusive, “invisible” ones. …
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Advice for the Front Desk Team – Educate parents and patients about the orthodontist. The more they know about your practice, the easier it is to create confidence in the care they will receive. A …
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Show appreciation for your co-workers. Most people want to be recognized. This can be as simple as just saying “thank you” after another team member helps you with a patient. It’s easy to take fellow …
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Use “power words” during interactions with parents and patients. Superior customer service depends on providing parents and patients a positive experience. One of the best ways to create such an …
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Keep debonds on schedule. Practices should aim for a goal of no more than 2% of patients who are overdue for debonding. Use value scripting with parents to make sure patients maintain their check …
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Advice for the Orthodontist – Evaluate mid-year progress. Is your practice on target to reach its annual goals for production, referrals and starts? Do you know what’s working well and where …
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Advice for the Orthodontist – Respond decisively to conflict. Staff conflict creates stress and can destroy efficiency, so deal with it quickly. Rather than taking sides, focus on resolving …
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Project confidence and professionalism. Whatever your role in the practice, your manner will affect the mood for everyone there, including patients and parents. An ortho practice is a relatively small …
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Advice for the Treatment Coordinator (TC) – Close the case in a single consultation. Parents are busier than ever and don’t want to visit an office multiple times. Often, they like the first practice …
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Publish content that is shareable. Use social media to inform and entertain patients and parents, not just as an excuse to talk about your ortho practice. While a Tweet or a Facebook post can …
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If you answer the first call from parents of potential patients, establish rapport. When parents call, make them feel that calling your practice was an excellent idea. This means that, in addition to …
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Advice for the Orthodontist – Establish quality relationships with referring dentists. Developing strong relationships with referring GPs and pediatric dentists will drive ortho growth. Many ortho …
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