Step up when you see an opportunity. When a fellow team member is on vacation or out sick, volunteer to take on additional duties. If you have occasional downtime, assist someone who may be …

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Advice for the Marketing Coordinator – Prepare now for autumn. Summer is typically a busy time for ortho practices, and it can be easy to get off track. Look at your marketing calendar for the fall …

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Hold more effective meetings. No one likes unproductive meetings. They waste time, lower morale and frustrate the entire team. Conversely, effective staff meetings can prevent chaos and stress in the …

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Lower stress by getting away from the practice. Everyone needs a break from the daily routine occasionally. Help organize an off-site, all-day retreat to focus on current issues and strategic planning …

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Advice for the Treatment Coordinator – Don’t let cost derail your presentation. For most people, ortho treatment represents a significant expense. Present financing options to all parents and adult …

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Learn to limit time-consuming chat with other team members. Inevitably, there will be times when a fellow team member wants to talk but you need to get something done. How can you cut off the …

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Increase parent and patient referrals. Successful patient marketing includes the use of contests, patient and parent testimonials, scripting and brochures. Levin Group’s target is for ortho practices …

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Create an engaging online presence. Use Facebook, Twitter, other social media and blogs to build a strong community of patients, parents and prospective patients. By establishing an effective social …

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Scripting the New Patient Call. When parents of prospective patients call, the practice’s overriding objective is to schedule a consult within seven business days. You also need to build value for the …

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Educate new patients and parents about the importance of compliance. Once treatment is accepted, emphasize the importance of staying on schedule from beginning to end. Use effective scripting to …

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Pay special attention to observation patients. Devise five or six strategies directed only at observation patients and their families. The goal is to maintain a high level of value and appreciation …

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Create a quarterly e-newsletter. It’s important to keep patients and parents updated about services provided, continuing education courses taken by the doctor, staff news and other positive …

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