Advice for the Treatment Coordinator – Don’t let cost derail your presentation. For most people, ortho treatment represents a significant expense. Present financing options to all parents and adult …
Learn to limit time-consuming chat with other team members.
Learn to limit time-consuming chat with other team members. Inevitably, there will be times when a fellow team member wants to talk but you need to get something done. How can you cut off the …
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Increase parent and patient referrals.
Increase parent and patient referrals. Successful patient marketing includes the use of contests, patient and parent testimonials, scripting and brochures. Levin Group’s target is for ortho practices …
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Create an engaging online presence.
Create an engaging online presence. Use Facebook, Twitter, other social media and blogs to build a strong community of patients, parents and prospective patients. By establishing an effective social …
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Scripting the New Patient Call.
Scripting the New Patient Call. When parents of prospective patients call, the practice’s overriding objective is to schedule a consult within seven business days. You also need to build value for the …
Educate new patients and parents about the importance of compliance.
Educate new patients and parents about the importance of compliance. Once treatment is accepted, emphasize the importance of staying on schedule from beginning to end. Use effective scripting to …
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Pay special attention to observation patients.
Pay special attention to observation patients. Devise five or six strategies directed only at observation patients and their families. The goal is to maintain a high level of value and appreciation …
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Create a quarterly e-newsletter.
Create a quarterly e-newsletter. It’s important to keep patients and parents updated about services provided, continuing education courses taken by the doctor, staff news and other positive …
Love what you do.
Love what you do. Orthodontists and teams should be passionate about what they do—and not be hesitant to show it. Why? Because passion is contagious. Team members should understand that parents view …
Don’t delay following up on past due payments.
Don’t delay following up on past due payments. Call parents and adult patients when they’re one day overdue and ask them for a commitment to pay. Simply reminding them of their obligation will often …
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Conduct surveys once or twice a year.
Conduct surveys once or twice a year. Surveys of parents and adult patients should include 5–10 questions and take only a few minutes to complete either in the office or online. By listening to …
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Use multiple resources to promote your practice.
Use multiple resources to promote your practice. Your ortho practice should utilize various marketing outlets, including your website and social media, to create greater awareness about your services. …
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