Advice for the Orthodontist – Become the community’s adult orthodontics expert. Write articles about the need for and advantages of ortho treatment for adults, and place these articles on your …
Advice to the Front Desk Team – Make sure your tone of voice matches your words.
Advice to the Front Desk Team – Make sure your tone of voice matches your words. Avoid going through the motions when greeting patients and parents. If you say you are happy to see them, your tone of …
Advice to the Marketing Coordinator – Don’t give up on GPs who perform ortho.
Advice to the Marketing Coordinator – Don’t give up on GPs who perform ortho. With advancements in aligner technology, more general dentists are providing orthodontic treatment. However, most of them …
Advice to the Treatment Coordinator – Promote the orthodontist during the consult.
Advice to the Treatment Coordinator – Promote the orthodontist during the consult. Many parents have no idea what the doctor has accomplished. For example, board certification is a distinction that …
Advice for the Scheduling Coordinator – Create an “Ideal Day” template.
Advice for the Scheduling Coordinator – Create an “Ideal Day” template. Work with the orthodontist and your fellow team members to define an ideal day at the practice. Factoring in personal …
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Advice for the Orthodontist – Keep an open mind.
Advice for the Orthodontist – Keep an open mind. Team members will be inspired if they see their leader embracing new ideas, learning better ways to run the practice as a business, and paying …
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If you find a certain administrative process frustrating, figure out how to change it.
If you find a certain administrative process frustrating, figure out how to change it. Even the best management systems develop bottlenecks over time. Do you find yourself frustrated by a particular …
Reinforce to parents that every appointment is important.
Reinforce to parents that every appointment is important. Explain that there are no unnecessary appointments. Missing a check or adjustment appointment can postpone the completion of treatment. When …
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Never begin a response with “I’m only the…”
Never begin a response with “I’m only the…” When a parent or patient is speaking with you, you are the practice at that moment. Even if you aren’t the right staff member to deal with the question or …
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Advice to the Marketing Coordinator – Increase the number of new referring doctors.
Advice to the Marketing Coordinator – Increase the number of new referring doctors. Expanding the pool of referrers by just one GP per year can add significant revenue to the practice’s bottom line. …
Designate a training day.
Designate a training day. Much of the training received by ortho team members occurs on the job. That can be an extremely difficult and stressful way to learn. A better method is to schedule training …
Advice for the Orthodontist – Be a lifelong learner.
Advice for the Orthodontist – Be a lifelong learner. The business side of orthodontics is growing increasingly complex. The more managerial skills you have, the more successful you will be as a …
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