Advice to the Treatment Coordinator (TC) – Don’t be discouraged by objections. Many orthodontists and TCs react defensively to objections, feeling that their expertise is being questioned. Objections …
Perform a yearly systems audit.
Perform a yearly systems audit. Over time, most offices outgrow their systems for handling the day-to-day demands of patient care and administration. By conducting a systems audit, orthodontists and …
Advice for the Marketing Coordinator – Create a database of referring practices.
Advice for the Marketing Coordinator – Create a database of referring practices. This informational tool will help you track referral activities, the number of monthly referrals, and the amount of …
Advice for the Treatment Coordinator – Define what makes your ortho practice different.
Advice for the Treatment Coordinator – Define what makes your ortho practice different. Every business, including your ortho practice, has strengths that help you stand out from the competition. Take …
Avoid office gossip.
Avoid office gossip. Be professional when it comes to workplace interactions. Contributing to rumors and speculation makes the practice unnecessarily stressful. Set a positive example and refuse to …
Advice for the Practice Leader – Show your ortho team how to be patient-centric.
Advice for the Practice Leader – Show your ortho team how to be patient-centric. Before making a decision, ask “Will this benefit our patients?” Require your team members to do the same. And in all …
Go beyond “nice.”
Go beyond “nice.” To achieve exceptional customer service today, an ortho practice must be more than just nice to patients and parents. Being pleasant is important, but it’s only one part of providing …
Advice for the Front Desk Team – Build value for the orthodontist.
Advice for the Front Desk Team – Build value for the orthodontist. Simple and reassuring statements about the doctor can have a positive impact during the new patient call. Enthusiastic remarks such …
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Advice for the Orthodontist – Improve your listening skills.
Advice for the Orthodontist – Improve your listening skills. Listening involves two things—hearing what is said and also hearing what is not said. Often the most important message being communicated …
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Create more value through scripting.
Create more value through scripting. Nearly every aspect of the patient experience can be documented and scripted. The more scripts your ortho practice uses, the better trained everyone will be. When …
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Advice for the Marketing Coordinator – Segment your referring dentists.
Advice for the Marketing Coordinator – Segment your referring dentists. Divide referrers into four groups––A, B, C and D doctors: A doctors are the top third of referrers – responsible for 40% to …
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Hold a fall clean-up event.
Hold a fall clean-up event. Closets and storage areas are magnets for discontinued products, outdated supplies and broken equipment. By going through storage areas in the fall (and spring), your …
