Eliminate inefficiency. Many practices have bottlenecks that have crept into systems over the years, resulting in reduced efficiency and increased stress. Redesigning systems—scheduling, customer …
Initiate training with scripts.
Initiate training with scripts. The best way to learn scripting is to practice using it… beginning with role-playing. In special or monthly staff meetings, some team members should play the role of …
Advice for the Treatment Coordinator – Give parents an extra opportunity to say “yes.”
Advice for the Treatment Coordinator – Give parents an extra opportunity to say “yes.” For example, many parents will want to check with spouses before agreeing to treatment for their child. Instead …
Make your practice a fun place to visit for teens and adults.
Make your practice a fun place to visit for teens and adults. Turn a portion of the reception area into a teen center with age-appropriate electronic games, videos and magazines. Reserve another …
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Advice for the Front Desk Team – Track referrals.
Advice for the Front Desk Team – Track referrals. When new parents call, team members should inquire, “Who can we thank for referring you to us?” or “How did you hear about our office?” This will …
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Advice for the Orthodontist – Appoint more than one staff member to handle finances.
Advice for the Orthodontist – Appoint more than one staff member to handle finances. Reduce the opportunity for a team member to falsify accounts by having more than one person working on practice …
Advice for the Front Desk Team – Make the first phone call count.
Advice for the Front Desk Team – Make the first phone call count. The new patient call is an essential marketing opportunity. In fact, if the callers are “ortho shoppers,” it may well be the only such …
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Advice for the Treatment Coordinator – Present treatment with confidence.
Advice for the Treatment Coordinator – Present treatment with confidence. During the consult, parents and patients should realize that you are an expert on the subject. That means using excellent …
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Advice to the Ortho Assistant – Give encouragement to patients.
Advice to the Ortho Assistant – Give encouragement to patients. If patients are undergoing a lengthy procedure, compliment them a few times during the appointment. They’ll appreciate it and feel …
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Advice for the Marketing Coordinator – Hold a thank-you event for parents and adult patients.
Advice for the Marketing Coordinator – Hold a thank-you event for parents and adult patients. Most ortho practices sponsor an array of activities targeting adolescent patients. But few offices do …
Advice for the Orthodontist – Become the community’s adult orthodontics expert.
Advice for the Orthodontist – Become the community’s adult orthodontics expert. Write articles about the need for and advantages of ortho treatment for adults, and place these articles on your …
Advice to the Front Desk Team – Make sure your tone of voice matches your words.
Advice to the Front Desk Team – Make sure your tone of voice matches your words. Avoid going through the motions when greeting patients and parents. If you say you are happy to see them, your tone of …
