Increasing Practice Production Every Year
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Advice to the Treatment Coordinator – Offer a variety of financial options. If your office makes it too financially challenging to accept treatment, parents will turn down your recommendation. Outside …
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Enforce scheduling policies. When parents or patients call to cancel at the last minute, employ a pleasant script emphasizing that they need to rethink cancelling the appointment. People are busy, but …
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Advice for the Marketing Coordinator – Connect with staff at referring practices. By visiting their offices, learning their names and building rapport when speaking on the phone, you can strengthen …
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Advice for the Orthodontist – Assign responsibility for each performance target. Every target must be “owned” by the doctor or a staff member. While practice leaders obviously shoulder ultimate …
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Encourage online reviews. Patient reviews are becoming an increasingly important part of practice marketing. Research shows that more than 90% of consumers said they consulted online reviews before …
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Send birthday greetings to patients. If your ortho practice isn’t already doing this, you’re missing a chance to make a great impression with minimal effort and expense. You can send cards—ideally, …
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Get your practice’s name out there. Seek opportunities to advertise in community newspapers, school yearbooks and fundraising publications. Sponsor local sports teams, school activities, and other …
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Advice for the Treatment Coordinator – Sometimes parents need a second consult. Scheduling a second consult with both parents in attendance can work extremely well, but many ortho practices resist the …
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Advice for the Orthodontist – Have a sense of humor. No matter how well-run, all practices have their share of tough days. Things go wrong. Team members call in sick. Procedures take longer than …
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Dress professionally. It’s important that patients and parents believe that your practice meets the highest professional standards, and the right wardrobe will help create that impression. By …
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Be as specific as possible when speaking with parents and patients. Avoid statements, like “Come in around 2:00.” For parents and patients, this means that you have given them permission to show up …
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Don’t let morning meetings turn into something else. Daily Business Meetings™ set the tone for the day. Unless well-structured, they can turn into a 10-minute discussion of what was on TV last night. …
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