Educate new patients and parents about the importance of compliance. Once treatment is accepted, emphasize the importance of staying on schedule from beginning to end. Use effective scripting to …

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Pay special attention to observation patients. Devise five or six strategies directed only at observation patients and their families. The goal is to maintain a high level of value and appreciation …

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Create a quarterly e-newsletter. It’s important to keep patients and parents updated about services provided, continuing education courses taken by the doctor, staff news and other positive …

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Love what you do. Orthodontists and teams should be passionate about what they do—and not be hesitant to show it. Why? Because passion is contagious. Team members should understand that parents view …

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Don’t delay following up on past due payments. Call parents and adult patients when they’re one day overdue and ask them for a commitment to pay. Simply reminding them of their obligation will often …

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Conduct surveys once or twice a year. Surveys of parents and adult patients should include 5–10 questions and take only a few minutes to complete either in the office or online. By listening to …

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Use multiple resources to promote your practice. Your ortho practice should utilize various marketing outlets, including your website and social media, to create greater awareness about your services. …

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Saying “You’ll have to ask someone else” sends the wrong message. You may not always know the answers to parents’ or patients’ questions, but you probably know who does. Rather than leaving it up to …

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Advice for the Orthodontist – Support and encourage the team. Clear communication and supportive coaching become more critical as the practice grows. A good mentor helps individuals reach their …

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Advice for the Treatment Coordinator – Build trust with potential patients and their families. Try to learn 10 personal things about prospective patients and parents before and during the consult. …

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Make the best impression possible on patients and parents. It’s natural for members of the practice team to have disagreements about various aspects of their work. These can lead to stress if left …

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Don’t just communicate… influence. Whenever you are communicating with patients, keep practice objectives in mind. Go beyond information to motivation, influencing patients and parents to show up for …

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