Advice to the Marketing Coordinator – Start a practice e-newsletter. Send out a monthly or quarterly electronic newsletter to stay in touch with parents and patients. The newsletter can include 4–6 …

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Calculate the return on investment (ROI) for marketing activities. As with all business expenses, your marketing budget should be judged on the results it achieves. Set specific performance targets …

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Contribute to the discussion during meetings. Everyone’s opinion matters. If you’re shy or lack confidence when speaking in group settings, you may want to let others do the talking in meetings. That …

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Review your ortho practice’s insurance participation. With the insurance picture in a constant state of flux, it makes sense for you to periodically look at how it’s affecting your practice and …

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Get up to speed with new technology. Wherever your practice is going, technology will play a role. Every new technology has a learning curve. Learn as much as you can, as fast as you can. Once …

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Initiate training with scripts. The best way to learn scripting is to practice using it… beginning with role-playing. In special or monthly staff meetings, some team members play the role of patients …

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Advice for the Orthodontist – Have a disaster plan in place. You may never encounter disaster in your practice. However, you should be prepared for it. To minimize the impact of a disaster, a recovery …

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Take care of yourself. Too many orthodontists and their team members get rundown by not eating properly, not exercising regularly or not getting enough sleep. That kind of unhealthy lifestyle will …

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Learn from dissatisfied patients. Sometimes, even under the best circumstances, parents and patients become unhappy. Remember that a problem is an opportunity to improve performance. When an issue is …

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Use job descriptions to educate and guide ortho staff members. New team members need to fully understand their position. Job descriptions should be clearly detailed, with all skills and …

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Don’t assume prospective patients and parents know how to get to your practice. In a world of smart phones and GPS devices, you may not think to give out directions to your office. But even with these …

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Advice for the Treatment Coordinator – Start case presentations on time. You want to make the best impression possible. Beginning on schedule not only shows respect for patients and parents, but also …

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