Love what you do. Orthodontists and teams should be passionate about what they do—and not be hesitant to show it. Why? Because passion is contagious. Team members should understand that parents view …
Don’t delay following up on past due payments.
Don’t delay following up on past due payments. Call parents and adult patients when they’re one day overdue and ask them for a commitment to pay. Simply reminding them of their obligation will often …
Continue Reading about Don’t delay following up on past due payments. →
Conduct surveys once or twice a year.
Conduct surveys once or twice a year. Surveys of parents and adult patients should include 5–10 questions and take only a few minutes to complete either in the office or online. By listening to …
Continue Reading about Conduct surveys once or twice a year. →
Use multiple resources to promote your practice.
Use multiple resources to promote your practice. Your ortho practice should utilize various marketing outlets, including your website and social media, to create greater awareness about your services. …
Continue Reading about Use multiple resources to promote your practice. →
Saying “You’ll have to ask someone else” sends the wrong message.
Saying “You’ll have to ask someone else” sends the wrong message. You may not always know the answers to parents’ or patients’ questions, but you probably know who does. Rather than leaving it up to …
Continue Reading about Saying “You’ll have to ask someone else” sends the wrong message. →
Advice for the Orthodontist – Support and encourage the team.
Advice for the Orthodontist – Support and encourage the team. Clear communication and supportive coaching become more critical as the practice grows. A good mentor helps individuals reach their …
Continue Reading about Advice for the Orthodontist – Support and encourage the team. →
Advice for the Treatment Coordinator – Build trust with potential patients and their families.
Advice for the Treatment Coordinator – Build trust with potential patients and their families. Try to learn 10 personal things about prospective patients and parents before and during the consult. …
Make the best impression possible on patients and parents.
Make the best impression possible on patients and parents. It’s natural for members of the practice team to have disagreements about various aspects of their work. These can lead to stress if left …
Continue Reading about Make the best impression possible on patients and parents. →
Don’t just communicate… influence.
Don’t just communicate… influence. Whenever you are communicating with patients, keep practice objectives in mind. Go beyond information to motivation, influencing patients and parents to show up for …
Track referral sources.
Track referral sources. A critical question to ask when a parent of a new patient calls is, “Whom may we thank for referring you to our office?” This will enable you to track what dentist, parent or …
Secure computers at the end of the day.
Secure computers at the end of the day. All practice computers should be shut down or locked when the office is closed to prevent any type of security breach. A running computer could give the wrong …
Continue Reading about Secure computers at the end of the day. →
Hold more productive meetings.
Hold more productive meetings. Open discussion and honesty are critical in office meetings. The practice needs to create a receptive environment where everyone feels comfortable speaking up and …
