Advice for the Practice Leader – Show your ortho team how to be patient-centric. Before making a decision, ask “Will this benefit our patients?” Require your team members to do the same. And in all …
Go beyond “nice.”
Go beyond “nice.” To achieve exceptional customer service today, an ortho practice must be more than just nice to patients and parents. Being pleasant is important, but it’s only one part of providing …
Advice for the Front Desk Team – Build value for the orthodontist.
Advice for the Front Desk Team – Build value for the orthodontist. Simple and reassuring statements about the doctor can have a positive impact during the new patient call. Enthusiastic remarks such …
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Advice for the Orthodontist – Improve your listening skills.
Advice for the Orthodontist – Improve your listening skills. Listening involves two things—hearing what is said and also hearing what is not said. Often the most important message being communicated …
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Create more value through scripting.
Create more value through scripting. Nearly every aspect of the patient experience can be documented and scripted. The more scripts your ortho practice uses, the better trained everyone will be. When …
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Advice for the Marketing Coordinator – Segment your referring dentists.
Advice for the Marketing Coordinator – Segment your referring dentists. Divide referrers into four groups––A, B, C and D doctors: A doctors are the top third of referrers – responsible for 40% to …
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Hold a fall clean-up event.
Hold a fall clean-up event. Closets and storage areas are magnets for discontinued products, outdated supplies and broken equipment. By going through storage areas in the fall (and spring), your …
Is your practice on track for year-end goals?
Is your practice on track for year-end goals? If not, brainstorm short-term strategies that will move the office closer to its targets for production, starts, referrals and collections. In addition, …
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Help new staff members get up to speed quickly.
Help new staff members get up to speed quickly. Training new team members may not be in your job description, but that shouldn’t stop you from giving sound advice or walking novices through procedural …
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Advice for the Orthodontist – Work faster… without rushing.
Advice for the Orthodontist – Work faster… without rushing. For you, effective time management means achieving optimal speed when treating patients. The result will be better performance and higher …
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Be a problem-solver.
Be a problem-solver. Every workplace has its share of issues and problems. Many people are prone to complain about unfavorable situations. Anyone can talk negatively about a problem. Instead of …
Advice for the Treatment Coordinator – Learn from rejection.
Advice for the Treatment Coordinator – Learn from rejection. When orthodontists have a case rejected, they tend to feel badly and take it personally. Sales people don’t react that way. When they have …
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