Consider supporting a charity. Most big companies today champion a cause in a very visible way. The National Football League, for example, promotes breast cancer awareness during the month of October. …
Give every parent and patient the VIP treatment.
Give every parent and patient the VIP treatment. Imagine your favorite public figure visiting the practice. How would you treat that individual? Would you greet that person differently? Would you …
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Make room for new patients.
Make room for new patients. By reserving specific time slots in the schedule, practices can accommodate new patients quickly and efficiently. Once parents have contacted the pedo practice, they should …
Advice for the Pediatric Dentist – Appoint more than one staff member to handle finances.
Advice for the Pediatric Dentist – Appoint more than one staff member to handle finances. Reduce the opportunity for a team member to falsify accounts by having more than one person working on …
Manage your online reputation.
Manage your online reputation. If you Google your practice, you may be surprised at what you see. Try to correct any negatives you find, because the internet is how most new patients will learn about …
When there’s friction between you and another team member, collaborate on a solution.
When there’s friction between you and another team member, collaborate on a solution. Conflict is natural in any workplace, but it can cause harmful stress. Get together with the other person quickly …
Make time for spring cleaning.
Make time for spring cleaning. Closets and storage areas are magnets for discontinued products, outdated supplies and broken equipment. By going through storage areas semiannually, practices can free …
Make marketing a year-round priority.
Make marketing a year-round priority. Many pedo practices market only when things slow down. During busier times, marketing tends to be forgotten. When new patient numbers drop, then the practice …
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What’s your practice’s brand personality?
What’s your practice’s brand personality? Many marketers help define their brand by answering this question: If your company or product were a person, how would you describe him or her? Shy or …
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Read, review and role-play.
Read, review and role-play. With powerful scripting, staff members learn what to say and how to say it during conversations with parents and patients. To improve their verbal skills using scripts, …
Keep patients extremely comfortable during treatment.
Keep patients extremely comfortable during treatment. Comfort and convenience matter to patients. Provide them with special amenities like blankets, pillows, and age appropriate beverage and …
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Make good eye contact.
Make good eye contact. Looking away from other people while speaking makes you seem disinterested or possibly even untrustworthy. Excellent eye contact, on the other hand, helps create a high level of …
