Know the answers to common questions. This may sound obvious, but it’s critical to your practice’s success. All team members need to have the answers to parents’ frequently asked questions. The entire …

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Advice for the Practice Leader – Track your key performance indicators (KIPs). There are four key performance indicators—production, profit, collections, overhead—that you must track regularly. Each …

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Use scripts to add value to conversations. Include power words and benefit statements in scripts to create more value during parent and patient interactions. Power words—like great, terrific, …

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Learn from dissatisfied parents – Don’t take criticism personally. Don’t interpret a negative comment about the practice as a comment about you personally. By being too thin-skinned, you’ll lose a …

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Advice for the Marketing Coordinator – Maintain enthusiasm. In your position, you are often the public face of your practice. Making a good impression when you interact with community members, groups …

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Advice for the Pediatric Dentist – Do more with what you already have. Many practices have fewer new patients presenting than at any other time in recent history. Doctors need to make the most of the …

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Use “habit triggers” to bring out your winning personality. A habit trigger is a simple sentence you repeat to yourself to reinforce a positive attitude before meeting patients. You might say, “I’m …

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Performance Target: Train all team members on every system within 90 days. Gaps in learning prevent team members—and your practice—from reaching their potential. By reviewing systems checklists and …

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Advice for the Front Desk Coordinator – Write down parents’ and patients’ personal details. Document what you learn about new parents and patients during their first phone call to the practice. At the …

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Advice for the Marketing Coordinator – Set marketing targets for the new year. Measurable targets help drive performance. If the target is to increase patient referrals 15% annually, you must also set …

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Use extra cash to reduce debt. If the practice’s cash reserves stay consistently higher than necessary, put some of that money to work. By applying a portion of it to practice debt, you will not only …

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Eliminate the #1 cause of stress in your practice—an unorganized schedule. Scheduling isn't simply filling in every available line in the schedule. Instead, it is determining how to efficiently use …

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