Don’t wait until the last minute to get assignments done. It’s always better to work ahead of schedule. Making steady, incremental progress on tasks is preferable to rushing around at the last minute …

Continue Reading about Don’t wait until the last minute to get assignments done. →

Script all interactions with patients and parents. What to say and how to say it are crucial elements of successful patient and parent relationships. Scripting helps the doctor and the team …

Continue Reading about Script all interactions with patients and parents. →

Advice for the Marketing Coordinator – Identify new marketing opportunities for your practice. What strategies has the practice used successfully in the last few years? Which ones need to be replaced? …

Continue Reading about Advice for the Marketing Coordinator – Identify new marketing opportunities for your practice. →

Make patients and parents feel like part of the “practice family.” To strengthen the connection between your practice and parents and patients, substitute the word “we” for “I” during conversations …

Continue Reading about Make patients and parents feel like part of the “practice family.” →

Advice for the Pediatric Dentist – Create a practice vision. Where do you see the practice in three years? Do you want to have an office that generates $1 million, $1.25 million or more? Do you want …

Continue Reading about Advice for the Pediatric Dentist – Create a practice vision. →

Set a good example for your co-workers. In any work environment, having a positive attitude matters, but it takes on even more importance in the smaller confines of a pediatric dental practice. If you …

Continue Reading about Set a good example for your co-workers. →

Evaluate your facility from a parent perspective. Your office is a reflection of the care you provide. If the front desk area is dusty or if the reception area is dark and dingy, the parents of …

Continue Reading about Evaluate your facility from a parent perspective. →

Advice for the Marketing Coordinator – Strengthen referral relationships. Referring pediatricians can represent a significant source of referrals. Develop stronger connections with referring practices …

Continue Reading about Advice for the Marketing Coordinator – Strengthen referral relationships. →

Scripting Tip: Don’t say “You’ll have to ask someone else” to parents. You may not know the answers to parents’ questions, but take responsibility for getting the answers they need. Rather than …

Continue Reading about Scripting Tip: Don’t say “You’ll have to ask someone else” to parents. →

Advice for the Pediatric Dentist – Decrease your overhead. Reducing overhead by a few percentage points can make a huge difference in practice profitability. For example, a practice grossing $800,000 …

Continue Reading about Advice for the Pediatric Dentist – Decrease your overhead. →

Make every patient and parent feel special. Superior customer service is about treating each patient and parent like a VIP. Imagine your favorite public figure as your patient. How would you treat …

Continue Reading about Make every patient and parent feel special. →

Advice for the Marketing Coordinator – Customize your marketing strategies. Target marketing strategies based on the level of referrals you receive from each practice. Top referring doctors and their …

Continue Reading about Advice for the Marketing Coordinator – Customize your marketing strategies. →