Improve communication with scripting. Look at any successful pedo practice and you will see an office that communicates extremely well. Communication affects every aspect of the parent and patient …

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Answer calls by the third ring. Whenever the phone rings, it may be a parent of a prospective new patient. Regardless of how busy the practice may be, pick up the call quickly and be prepared… with …

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Use multiple resources to promote your practice in the community. Your pedo practice should utilize various marketing outlets, including your website and social media, to create greater awareness …

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Leave personal problems at home. Patients and their parents should never be able to tell that your day didn’t start off so well because you got caught in traffic. Nothing in your behavior should …

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Do your part to make delegation work. Everyone on the practice team needs to understand the value of delegation and help make it work. The objective is to give responsibility for virtually all …

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Advice for the Marketing Coordinator – Diversify. Don’t rely on just a few strategies throughout the year. A greater variety of strategies—implemented consistently throughout the year—will appeal to a …

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Take advantage of in-office and offsite training opportunities. Whether it’s a lunch-and-learn, a dental conference, tradeshow or seminar, make the most of training opportunities when they occur. …

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Don’t assume parents know about insurance. Take the lead and create a stronger awareness of how insurance works. Well-informed parents know at the outset what to expect in terms of coverage for …

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Advice for the Pediatric Dentist – Avoid micro-managing. Delegation is a much more efficient and satisfying way to manage. First, train team members to handle all non-clinical tasks. By doing so, …

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If you detect a mistake a fellow team member has made, talk to that person about it first. We all make mistakes. If you spot one, go straight to the source. Often it can be corrected before any damage …

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Collect 99% of all money owed to the practice. Production, no matter how much it increases, doesn’t count unless the practice collects its fees. Review your policies to tighten up collections. Require …

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Use an e-newsletter to strengthen relationships with parents and patients. Send out a monthly or quarterly newsletter via email. It can include practice news, short helpful articles, patient …

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