Watch for opportunities to ask for referrals. All parents and patients who are pleased with the care and customer service you provide are potential referrers. Whatever your role in the practice, be …

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Make eye contact. When speaking with parents and patients, always make eye contact throughout the interaction. Parents and patients want to feel that they are your number-one concern. If you’re …

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Stay on track with the practice vision, goals and targets. It’s easy to get caught up in daily routines and lose sight of the big picture. Post a written practice vision and goals where all team …

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Use scripts to ensure consistent messaging. Whether a parent is talking with the pediatric dentist, the treatment coordinator or the scheduling coordinator, the message should remain the same. …

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Advice for the Pediatric Dentist – Set goals that will help achieve your practice vision. Once you have a written vision statement, come up with specific annual goals that will serve as mileposts on …

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Rehearse scripts. The key to scripting is to review and rehearse. Scripting needs to become second nature so that everyone on the pedo team delivers the proper words and benefit statements in a …

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To improve teamwork, read everyone else’s job description. Rather than assuming you know what others on the practice team are supposed to do, review the responsibilities that have been assigned to …

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Eliminate unnecessary expenses. Almost all businesses, including pedo practices, end up with operating costs that may have made sense in the past but don’t make sense any more. Go through the books …

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Advice for the Marketing Coordinator – Reach out to pediatricians. Focusing on doctor education is the best way to work with pediatrician practices. Build relationships with these offices by providing …

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Create phone scripts to deal with collections issues. Simply making calls to overdue parents will be ineffective unless appropriate motivational language is used. Emphasize to them the benefit of …

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Realize that parents want more value for their money than ever before. In today’s slow economy, parents seek the highest value every time they pay for a service. They’ve been conditioned by retailers …

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Set the pace. Whenever there are signs that the team is slowing down—taking too long to answer the phone, getting behind on the schedule, reacting late to negative social media posts—it’s time for the …

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