Advice for the Hygienist – Explain that the hygiene visit is more than “just a cleaning.” It’s important that parents understand and value the services provided during the hygiene appointment, …
Keep your performance targets in mind.
Keep your performance targets in mind. All staff members can contribute to the success of the practice by knowing and tracking targets that relate to their jobs. From front desk personnel keeping 98% …
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Advice for the Pediatric Dentist – Motivate staff every day.
Advice for the Pediatric Dentist – Motivate staff every day. Whether you realize it or not, staff members take their cues from you. You owe it to them and the practice to motivate the team to do …
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Advice for the Front Desk Team – Don’t procrastinate on overdue accounts.
Advice for the Front Desk Team – Don’t procrastinate on overdue accounts. The longer you wait for overdue payments, the less likely you are to collect. Contact patients who owe money to the practice …
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Always look for ways to build the relationship.
Always look for ways to build the relationship. Every time parents and patients come to the practice, try to learn at least one new thing about them. When you ask, “What’s new in your life?” it often …
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Thank parents who make referrals.
Thank parents who make referrals. Anyone who refers should receive a personal thank-you call from the pediatric dentist. The practice should also send an email to referrers expressing appreciation for …
Advice for the Pediatric Dentist – Consistently share information.
Advice for the Pediatric Dentist – Consistently share information. Some dentists fail to communicate regularly with their team about the practice’s vision, daily targets and yearly goals. Keeping team …
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Do the little extras.
Do the little extras. For example, if you see a piece of trash on the floor in the reception area, don’t ignore it. Pick it up and throw it away. While that specific activity may not be in your job …
Advice for the Marketing Coordinator – Use targets to improve marketing performance.
Advice for the Marketing Coordinator – Use targets to improve marketing performance. Rather than saying you want to get more parent referrals, use a specific target such as generating referrals from …
Scripting Tip – Avoid making “policy” statements to parents.
Scripting Tip – Avoid making “policy” statements to parents. Sentences that begin with “Our policy is…” give the impression that the practice has inflexible rules that must be obeyed. Parents will …
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Put your practice under the microscope.
Put your practice under the microscope. Every six months, your team should do an office walk-through with a checklist. It’s easy to overlook chips in the paint, snags in the carpet, or cracks in the …
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Advice for the Pediatric Dentist – Continue to hone your leadership skills.
Advice for the Pediatric Dentist – Continue to hone your leadership skills. Efficiency, productivity and communication are all reflections of your ability as a leader. A mismanaged practice is a …
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