Advice for the Marketing Coordinator – Start working on next year’s marketing calendar now. Review the effectiveness of this year’s marketing strategies so far. Keep the strategies that have generated …
Avoid negativity.
Avoid negativity. Positive people inspire others to act in a positive manner. If the doctor or team members have a tendency to be negative, then others may follow that example, which usually leads to …
Advice for the Pediatric Dentist – Thank parents who make referrals.
Advice for the Pediatric Dentist – Thank parents who make referrals. Anyone who refers should receive a personal thank-you call from the doctor. The practice should also send an email to referrers …
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What should your practice brand be? Ask parents and patients.
What should your practice brand be? Ask parents and patients. It’s hard for most pedo practices to justify investing in market research. But there’s an alternative and reliable way to figure out how …
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Advice for the Front Desk Coordinator – Ask “the question” during checkout.
Advice for the Front Desk Coordinator – Ask “the question” during checkout. When patients return from the clinical area, always ask “How was your visit today?” If patients or parents mention anything …
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Treat every patient as an individual.
Treat every patient as an individual. Personalize every pedo appointment. Levin Group recommends a technique called The Golden Ten. This is a process where the practice learns one or two new facts …
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Pay attention to overhead.
Pay attention to overhead. Overhead is necessary for running a pedo practice, but unnecessary expenses can hurt the office’s financial health. To operate successfully, the practice must effectively …
Advice for the Pediatric Dentist – Delegate responsibilities.
Advice for the Pediatric Dentist – Delegate responsibilities. As the pedo practice’s primary producer, you can raise production dramatically by delegating virtually all non-clinical responsibilities …
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Advice for the Marketing Coordinator – Seek more parent referrals.
Advice for the Marketing Coordinator – Seek more parent referrals. Parents are even better promoters of your pedo practice than the pediatric dentist and your fellow team members. When parents really …
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Advice for the Financial Coordinator – Follow up quickly on overdue receivables.
Advice for the Financial Coordinator – Follow up quickly on overdue receivables. If a parent’s payment is one day overdue, contact the individual immediately to collect. Remember that the longer …
Use the morning meeting to plan ahead.
Use the morning meeting to plan ahead. It’s always best for the team to know what kind of day they are about to have. What happens if a patient cancels? Is there someone the office can contact to fill …
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Advice for the Treatment Coordinator – Start new patient consults on time.
Advice for the Treatment Coordinator – Start new patient consults on time. You want to make the best impression possible. Beginning on schedule not only shows respect for parents, but also …
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