Advice for the Pediatric Dentist – Provide continual and relevant training. In today’s ever-changing field of pediatric dentistry, team members need to update their skills annually. Just as pediatric …

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Advice for the Marketing Coordinator – Reach out to local schools. You want your dentist to become the “guest speaker” of choice for nearby elementary schools. Develop a schedule for calling schools …

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Conduct surveys once or twice a year. Surveys of parents should include 5–10 questions and take only a few minutes to complete either in the office or online. By listening to parents, the practice can …

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Send birthday greetings to patients. If your pedo practice isn’t already doing this, you’re missing a chance to make a great impression with minimal effort and expense. You can send cards—ideally, …

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Principles of Practice Leadership: Bring out your inner “coach.” Understand that the relationship between a leader and a follower works best when it’s like that of a teacher and a student. Rather than …

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Advice for the Pediatric Dentist – Set clear expectations. To perform well, team members need to know what they are supposed to accomplish. Providing staff accurate job descriptions helps them fully …

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Is it time to completely replace your scheduling system? This question may strike fear into the heart of many front desk coordinators, but an efficient, scientifically designed scheduling system will …

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Improve communication with scripting. Look at any successful pedo practice and you will see an office that communicates extremely well. Communication affects every aspect of the parent and patient …

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Answer calls by the third ring. Whenever the phone rings, it may be a parent of a prospective new patient. Regardless of how busy the practice may be, pick up the call quickly and be prepared… with …

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Use multiple resources to promote your practice in the community. Your pedo practice should utilize various marketing outlets, including your website and social media, to create greater awareness …

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Leave personal problems at home. Patients and their parents should never be able to tell that your day didn’t start off so well because you got caught in traffic. Nothing in your behavior should …

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Do your part to make delegation work. Everyone on the practice team needs to understand the value of delegation and help make it work. The objective is to give responsibility for virtually all …

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