Advice for the Marketing Coordinator – Take advantage of social media. Social media enables a pedo practice to easily and quickly communicate with parents of current patients and parents who may be …

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Realize parents want more value today than ever before. Parents want the best value every time they spend their money. They have been conditioned by retailers to seek deals based on either lower cost …

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Evaluate new products thoroughly. The dentist and appropriate team members should be involved in judging whether new products will benefit the practice and its patients. Determine if a product will …

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Special Tip – Last Day of the Summer Book Sale. All books, e-books, whitepapers and brochures are 25% off at the Levin Group Store. Use code TOD25 at checkout to receive your discount. Popular items …

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Advice for the Pediatric Dentist – Don’t take your team for granted. Your staff is a key component of your success. Provide team members the leadership, training and motivation they need, and your …

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Re-evaluate bulk ordering. Although bulk ordering can mean discounts, it locks the office into a set of purchases and may end up costing more than if the office had ordered supplies as needed. Some …

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Remove “No” from all conversations with parents. Double-check to see if “No” occurs in any scripting your practice uses, and eliminate it. That word sends a negative message, in more ways than you may …

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Survey parents regularly. Create a short survey about the total patient experience. For the best results, use a web-based survey that can be completed in the office on a laptop or tablet. If using …

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Highlight the practice’s brand. What are your practice’s competitive advantages? Are current parents of patients and prospective patients aware of these attributes? Communicating the practice’s brand …

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Scripting Tip: Don’t say that a staff member “tried her best.” This language suggests that the individual has limitations. However, parents and patients aren’t coming to your practice for limitations. …

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Ask young patients about their interests. Put children at ease by asking what they like to do and what their favorite toys or games are. Make notes so you’ll have things to talk about the next time …

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Advice for the Marketing Coordinator – Track the number of new patient calls. Referral marketing is designed to make your phone ring. Once that occurs, it is the team’s responsibility to motivate …

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