Advice to the Front Desk Staff – Emphasize the 48-hour rule. During checkout, highlight the area on the appointment card that says 48-hours’ notice is required to cancel an appointment. By doing this, …

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Advice for the Pediatric Dentist – Give your staff clear expectations. To perform well, team members need to know what they are supposed to accomplish. Providing staff accurate job descriptions helps …

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Advice for the Pediatric Dentist – Thank referring pediatricians. They account for a significant portion of your production. They entrust their patients to your care. They play an important role in …

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Don’t wait until the last minute to get assignments done. It’s always better to work ahead of schedule. Making steady, incremental progress on tasks is preferable to rushing around at the last minute …

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Script all interactions with patients and parents. What to say and how to say it are crucial elements of successful patient and parent relationships. Scripting helps the doctor and the team …

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Advice for the Marketing Coordinator – Identify new marketing opportunities for your practice. What strategies has the practice used successfully in the last few years? Which ones need to be replaced? …

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Make patients and parents feel like part of the “practice family.” To strengthen the connection between your practice and parents and patients, substitute the word “we” for “I” during conversations …

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Advice for the Pediatric Dentist – Create a practice vision. Where do you see the practice in three years? Do you want to have an office that generates $1 million, $1.25 million or more? Do you want …

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Set a good example for your co-workers. In any work environment, having a positive attitude matters, but it takes on even more importance in the smaller confines of a pediatric dental practice. If you …

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Evaluate your facility from a parent perspective. Your office is a reflection of the care you provide. If the front desk area is dusty or if the reception area is dark and dingy, the parents of …

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Advice for the Marketing Coordinator – Strengthen referral relationships. Referring pediatricians can represent a significant source of referrals. Develop stronger connections with referring practices …

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Scripting Tip: Don’t say “You’ll have to ask someone else” to parents. You may not know the answers to parents’ questions, but take responsibility for getting the answers they need. Rather than …

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