Advice for the Pediatric Dentist – Decrease your overhead. Reducing overhead by a few percentage points can make a huge difference in practice profitability. For example, a practice grossing $800,000 …

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Make every patient and parent feel special. Superior customer service is about treating each patient and parent like a VIP. Imagine your favorite public figure as your patient. How would you treat …

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Advice for the Marketing Coordinator – Customize your marketing strategies. Target marketing strategies based on the level of referrals you receive from each practice. Top referring doctors and their …

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Advice for the Hygienist – Explain that the hygiene visit is more than “just a cleaning.” It’s important that parents understand and value the services provided during the hygiene appointment, …

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Keep your performance targets in mind. All staff members can contribute to the success of the practice by knowing and tracking targets that relate to their jobs. From front desk personnel keeping 98% …

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Advice for the Pediatric Dentist – Motivate staff every day. Whether you realize it or not, staff members take their cues from you. You owe it to them and the practice to motivate the team to do …

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Advice for the Front Desk Team – Don’t procrastinate on overdue accounts. The longer you wait for overdue payments, the less likely you are to collect. Contact patients who owe money to the practice …

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Always look for ways to build the relationship. Every time parents and patients come to the practice, try to learn at least one new thing about them. When you ask, “What’s new in your life?” it often …

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Thank parents who make referrals. Anyone who refers should receive a personal thank-you call from the pediatric dentist. The practice should also send an email to referrers expressing appreciation for …

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Advice for the Pediatric Dentist – Consistently share information. Some dentists fail to communicate regularly with their team about the practice’s vision, daily targets and yearly goals. Keeping team …

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Do the little extras. For example, if you see a piece of trash on the floor in the reception area, don’t ignore it. Pick it up and throw it away. While that specific activity may not be in your job …

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Advice for the Marketing Coordinator – Use targets to improve marketing performance. Rather than saying you want to get more parent referrals, use a specific target such as generating referrals from …

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