Re-evaluate bulk ordering. Although bulk ordering can mean discounts, it locks the office into a set of purchases and may end up costing more than if the office had ordered supplies as needed. Some …
Remove “No” from all conversations with parents.
Remove “No” from all conversations with parents. Double-check to see if “No” occurs in any scripting your practice uses, and eliminate it. That word sends a negative message, in more ways than you may …
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Survey parents regularly.
Survey parents regularly. Create a short survey about the total patient experience. For the best results, use a web-based survey that can be completed in the office on a laptop or tablet. If using …
Highlight the practice’s brand.
Highlight the practice’s brand. What are your practice’s competitive advantages? Are current parents of patients and prospective patients aware of these attributes? Communicating the practice’s brand …
Scripting Tip: Don’t say that a staff member “tried her best.”
Scripting Tip: Don’t say that a staff member “tried her best.” This language suggests that the individual has limitations. However, parents and patients aren’t coming to your practice for limitations. …
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Ask young patients about their interests.
Ask young patients about their interests. Put children at ease by asking what they like to do and what their favorite toys or games are. Make notes so you’ll have things to talk about the next time …
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Advice for the Marketing Coordinator – Track the number of new patient calls.
Advice for the Marketing Coordinator – Track the number of new patient calls. Referral marketing is designed to make your phone ring. Once that occurs, it is the team’s responsibility to motivate …
Advice to the Front Desk Staff – Emphasize the 48-hour rule.
Advice to the Front Desk Staff – Emphasize the 48-hour rule. During checkout, highlight the area on the appointment card that says 48-hours’ notice is required to cancel an appointment. By doing this, …
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Advice for the Pediatric Dentist – Give your staff clear expectations.
Advice for the Pediatric Dentist – Give your staff clear expectations. To perform well, team members need to know what they are supposed to accomplish. Providing staff accurate job descriptions helps …
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Advice for the Pediatric Dentist – Thank referring pediatricians.
Advice for the Pediatric Dentist – Thank referring pediatricians. They account for a significant portion of your production. They entrust their patients to your care. They play an important role in …
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Don’t wait until the last minute to get assignments done.
Don’t wait until the last minute to get assignments done. It’s always better to work ahead of schedule. Making steady, incremental progress on tasks is preferable to rushing around at the last minute …
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Script all interactions with patients and parents.
Script all interactions with patients and parents. What to say and how to say it are crucial elements of successful patient and parent relationships. Scripting helps the doctor and the team …
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