Make patients and parents feel like part of the “practice family.” To strengthen the connection between your practice and parents and patients, substitute the word “we” for “I” during conversations …

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Advice for the Pediatric Dentist – Create a practice vision. Where do you see the practice in three years? Do you want to have an office that generates $1 million, $1.25 million or more? Do you want …

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Set a good example for your co-workers. In any work environment, having a positive attitude matters, but it takes on even more importance in the smaller confines of a pediatric dental practice. If you …

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Evaluate your facility from a parent perspective. Your office is a reflection of the care you provide. If the front desk area is dusty or if the reception area is dark and dingy, the parents of …

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Advice for the Marketing Coordinator – Strengthen referral relationships. Referring pediatricians can represent a significant source of referrals. Develop stronger connections with referring practices …

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Scripting Tip: Don’t say “You’ll have to ask someone else” to parents. You may not know the answers to parents’ questions, but take responsibility for getting the answers they need. Rather than …

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Advice for the Pediatric Dentist – Decrease your overhead. Reducing overhead by a few percentage points can make a huge difference in practice profitability. For example, a practice grossing $800,000 …

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Make every patient and parent feel special. Superior customer service is about treating each patient and parent like a VIP. Imagine your favorite public figure as your patient. How would you treat …

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Advice for the Marketing Coordinator – Customize your marketing strategies. Target marketing strategies based on the level of referrals you receive from each practice. Top referring doctors and their …

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Advice for the Hygienist – Explain that the hygiene visit is more than “just a cleaning.” It’s important that parents understand and value the services provided during the hygiene appointment, …

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Keep your performance targets in mind. All staff members can contribute to the success of the practice by knowing and tracking targets that relate to their jobs. From front desk personnel keeping 98% …

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Advice for the Pediatric Dentist – Motivate staff every day. Whether you realize it or not, staff members take their cues from you. You owe it to them and the practice to motivate the team to do …

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