Request testimonials. Satisfied parents will gladly give a testimonial, if you ask them. Nothing inspires greater confidence than what other parents say about a pedo practice. Watch for opportunities …
Keep your social media posts short.
Keep your social media posts short. More and more people are using smartphones for everything… including connections to their favorite social media sites. Even if there’s no character limit at the …
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Script every parent and patient interaction.
Script every parent and patient interaction. Scripting helps pediatric dentists and team members communicate more effectively with parents and patients. As in sports, working from the same “playbook” …
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Advice for the Pediatric Dentist – Ask the team for suggestions.
Advice for the Pediatric Dentist – Ask the team for suggestions. Team members have an excellent understanding of the practice. They are “in the trenches” every day, know the issues, and have insight …
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If a team member makes a mistake, talk to that person about it first.
If a team member makes a mistake, talk to that person about it first. We all make errors from time to time. If you think you spot one, speak to the person to find out what happened. You’ll be showing …
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Understand that small things count.
Understand that small things count. Whether it’s minimizing waiting time, offering bottled water or providing Wi-Fi, go out of your way to make parents and patients feel welcome and comfortable at …
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Stress happens when systems become obsolete.
Stress happens when systems become obsolete. When the systems in your pedo practice are outdated, inefficiency rules the day. Appointments get delayed, parents complain, and staff members feel …
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Advice for the Marketing Coordinator – Repairing damaged referral relationships.
Advice for the Marketing Coordinator – Repairing damaged referral relationships. When referrals drop off significantly, set up a meeting with the referring doctor as quickly as you can. In nearly all …
Advice for the Pediatric Dentist – Strive for consistency.
Advice for the Pediatric Dentist – Strive for consistency. Staff members are looking for stability in their daily routine. If office policies are constantly changing, they create uncertainty and …
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Performance Target: Create written scripts for all routine parent conversations within six months.
Performance Target: Create written scripts for all routine parent conversations within six months. Parent (and patient) satisfaction requires that team members have strong communication skills. …
Advice for the Scheduling Coordinator – Keep track of hygiene patients.
Advice for the Scheduling Coordinator – Keep track of hygiene patients. Most pediatric dental practices see a high volume of patients. In such a fast-paced atmosphere, it can be easy sometimes to …
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You’re not perfect, so stop trying to prove you are.
You’re not perfect, so stop trying to prove you are. When you make a mistake, admit it. Making excuses or blaming others will be seen as weakness. By taking responsibility for your actions—including …
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