Advice for the Marketing Coordinator – Use targets to improve marketing performance. Rather than saying you want to get more parent referrals, use a specific target such as generating referrals from …
Scripting Tip – Avoid making “policy” statements to parents.
Scripting Tip – Avoid making “policy” statements to parents. Sentences that begin with “Our policy is…” give the impression that the practice has inflexible rules that must be obeyed. Parents will …
Continue Reading about Scripting Tip – Avoid making “policy” statements to parents. →
Put your practice under the microscope.
Put your practice under the microscope. Every six months, your team should do an office walk-through with a checklist. It’s easy to overlook chips in the paint, snags in the carpet, or cracks in the …
Continue Reading about Put your practice under the microscope. →
Advice for the Pediatric Dentist – Continue to hone your leadership skills.
Advice for the Pediatric Dentist – Continue to hone your leadership skills. Efficiency, productivity and communication are all reflections of your ability as a leader. A mismanaged practice is a …
Continue Reading about Advice for the Pediatric Dentist – Continue to hone your leadership skills. →
Show appreciation for parents.
Show appreciation for parents. Thanking them for choosing your practice helps create stronger relationships. When they feel good about your pedo practice, it resonates with their referring …
Appoint more than one staff member to handle practice finances.
Appoint more than one staff member to handle practice finances. Reduce the opportunity for a team member to falsify accounts by having more than one person working on practice finances. Never let the …
Continue Reading about Appoint more than one staff member to handle practice finances. →
Communicate better as a team.
Communicate better as a team. While being polite and professional is essential, positive communication goes much further than that. An office trying to handle a busy day can become demoralized if just …
Advice for the Marketing Coordinator – Create a multi-strategy marketing plan.
Advice for the Marketing Coordinator – Create a multi-strategy marketing plan. To be effective, a marketing program for your practice should include at least 15 distinct, ongoing strategies. Include a …
Embrace change.
Embrace change. Dentistry is constantly evolving. So should your skills. Team members should receive yearly training in the appropriate areas, including clinical, administrative and practice …
Address patients and parents by name.
Address patients and parents by name. You probably can’t memorize the names of all the practice’s patients and parents… but you can take it one day at a time. Review the day’s appointments at the …
Continue Reading about Address patients and parents by name. →
The best treatment for stress is new systems.
The best treatment for stress is new systems. Pedo practices tend to be stressful. If members of the team are feeling excessive stress—and especially if the stress level seems to have increased in …
Continue Reading about The best treatment for stress is new systems. →
Advice for the Marketing Coordinator – Upgrade referrers.
Advice for the Marketing Coordinator – Upgrade referrers. Put together a plan to reach out more frequently to your “B’ and “C” doctors. Over a six-month period, contact these doctors and their teams …
Continue Reading about Advice for the Marketing Coordinator – Upgrade referrers. →
