Advice for the Marketing Coordinator – Prepare now for autumn. Summer is typically a busy time for pedo practices, and it can be easy to get off track. Look at your marketing calendar for the fall and …

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Create scripts for overdue appointments. Script phone calls, letters and emails to address parents when their children are overdue for hygiene appointments. Use appropriate motivational language when …

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Hold more effective meetings. No one likes unproductive meetings. They waste time, lower morale and frustrate the entire team. Conversely, effective staff meetings can prevent chaos and stress in the …

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Lower stress by getting away from the practice. Everyone needs a break from the daily routine occasionally. Help organize an off-site, all-day retreat to focus on current issues and strategic planning …

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Learn to limit time-consuming chat with other team members. Inevitably, there will be times when a fellow team member wants to talk but you need to get something done. How can you cut off the …

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Increase parent referrals. Successful pedo marketing includes the use of contests, parent testimonials, scripting and brochures. Levin Group’s target is for pedo practices to have multiple internal …

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Create an engaging online presence. Use Facebook, Twitter, other social media and blogs to build a strong community of patients, parents and prospective patients. By establishing an effective social …

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Scripting the New Patient Call. When parents of prospective patients call, the practice’s overriding objective is to schedule a consult within seven business days. You also need to build value for the …

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Learn to change. Pediatric dentistry is constantly evolving. So should your skills. Team members should receive yearly training in the appropriate areas, including clinical, administrative and …

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Get to know patients. Every time patients come to the practice, try to learn at least one new thing about them. By asking the question, “What have you been up to?” you start a discussion that often …

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Create a quarterly e-newsletter. It’s important to keep patients and parents updated about services provided, continuing education courses taken by the doctor, staff news and other positive …

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Love what you do. Pediatric dentists and teams should be passionate about what they do—and not be hesitant to show it. Why? Because passion is contagious. Team members should understand that parents …

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